Useful Advices - Business

Did you know that it costs about 5 times more to acquire a new customer than

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

it does to sell to an existing one? Why then is customer service generally so

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bad?

I’m constantly interacting with organisations as a customer, either sho

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ping or in my business life where I’m left thinking “if only they’d done….”,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r “why didn’t they tell me...” In other words my experience as a customer is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ot as I would like and I’m left dissatisfied.

That organisation now has an u

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

happy customer, who possibly hasn’t complained (so they may not even know tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

I’m dissatisfied) but I’ll probably share that bad experience with others an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

may not shop there again. A costly mistake!

On the other hand, however if I

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

experience outstanding service, (because it’s unusual) I’ll be delighted. I’l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tell everyone I meet, I’ll certainly shop there again, I’ll make recommendat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ions and if asked I’ll even give referrals.

Let’s look at these two scenario

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

In the first, the organisation has delivered bad service and as a result ha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lost a client and possible numerous new customers.

In the second, the servi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e was outstanding; they have retained a client, possibly gained more customer

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and have a reference if needed. And the service cost the organisation no mor

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

So here’s 3 ideas to help you deliver better service

1) Make sure that yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

communicate with you clients, tell them what your doing, why your doing it a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d when you’ve done it.

2) If you commit to do something, make sure you do it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

3) Go the extra mile – under commit and over deliver.

More ideas next time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many franchised businesses now use the internet to communicate with the franchisor. This communication is mainly by way of an Intranet which is a private computer network. This can be done via the internet or via cables interconnecting the franchise network and serve to enhance the whole franchise network if done correctly.

Textile industry is the oldest one around the world and the first one to undergo lots of reformation. It has been in the form of new machines inventions or various types of yarns discoveries. I would say this particular industry is the most reformed and fetched one at any point of time. People have always gone for fashionable clothing and eye-catching upholsteries.

Have you ever made cold calls in an office building? If you have then you know how difficult door to door cold calling can be! This article discusses 15 ideas that you can easily implement to improve the effectiveness of your visits to office buildings.

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