Useful Advices - Business

Do you know exactly why people don’t seem excited to buy your product? Have you ever wonder why your competitors make more sales even though they have a terrible prod

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

uct to offer? Even worse, why people could not even be bothered to live their email address in your opt-in form and subscribe to your free newsletter?

You may wonder

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

people just don’t feel interested to buy your product or maybe your price is too high. Or you have finally realized that your product is a pile of junk and decided to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

find another product to sell.

You have got to stop whatever you’re doing and think for a moment. It is not your product to be blame. Sometimes your own sales letter

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

which is the one that kill your business. You have written some words that people don’t even want to hear and scare the hell out of them. Studied has shown using thes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

words will decrease your sales up to 75%.

So, what are exactly the bad words you should never say in your newsletter?

1) Buy – This specifically asking people to t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ake out their wallet and spend some money. Bare in mind, most people surf the Internet searching certain information for free and sometimes they need more time before

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

considering buying your product. Whatever business you’re doing, using this word alone can destroy your business in split second. Instead of using the word ‘buy’, cha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ge it to ‘claim’ or ‘invest’. Ask yourself, which one sound better, “Buy this amazing product” or “Claim this amazing product.”

2) Learn – This will remind people ba

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ck in the old days where they have to study and learn in 1st or 2nd Grade. Nobody wants to squeeze their brain out and learn something new on the Internet. Informatio

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on the Internet is just too huge. Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iscover’. Now we are giving somewhere. Does this word sounds a lot better, “Discover 10 Easy Tips To Improve Your Golf Swing.”

3) Tell – You don’t have to use this w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ord to explain the benefit of your product. People will not listen to you if they don’t recognize you. Study this two words carefully, “Let me tell you the secrets of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

becoming a millionaire” or “Let me reveal to you the secrets of becoming a millionaire.” Which one do you think that will make people keep on reading your newsletter?

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

4) Things – Using this word will not make your sales letter sound astonishing. It makes the sales letter very boring to read. This will make people lost their confid

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ence in whatever you have offered to them. Instead of using the word ‘things’, consider to revise it to ‘tips’, ‘tricks’ or ‘techniques’. “Get these 5 great technique

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

right away” is far better than “Get these 5 great things right away.”

5) Stuff – This word is what most marketers used to describe how great the product is. If you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hange it to ‘Insider Secrets’, definitely this will give people an urge to act right away. Consider this two words, “Click here to download your 7 stuffs” or “Click h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ere to download your 7 amazing insider secrets.” Which one would you like to click?

If you can avoid this 5 bad words, your sales will definitely boost up to the roo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Don’t neglect the power of these words. Now, it’s time for you to check all your sales letter and change it (if any) right away. You will be surprise of the outcome

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - 5 Bad and Lousy Words You Should Never Say In Your Sales Letter

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