Useful Advices - Business

Why Review?

Obtaining continual feedback against a set of established criteria is vital if an or

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ganisation is to retain its existing top clients and seek to improve its standing and the quality of its

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

service levels to them.

There are at least seven benefits of regular feedback.

• Feedback reve

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

als your customer’s current and future plans.

• Seeing your business from your customer’s point of view

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

allows you to answer the question “would you do business with you?” - if not why not?

• Feedback allows

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you to tailor your service levels so that you enjoy maximum customer satisfaction at a minimum cost.

•

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

If you don’t ask you’ll never know how you are doing until it’s too late! Feedback is magnified by the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ice berg factor’ making it more critical than it originally appears.

• Feedback can reveal what your co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mpetition are doing helping you to be a consistently strong contender.

• Gaining a reputation for wanti

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng to hear feedback can actually make money for you.

How Often?

This Will depend entirely On th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

importance of the account and revenue levels being achieved - or anticipated.

Assessing The Feedbac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

k You Receive:

If the feedback you have been receiving to-date has not been useful, ask yourself th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e following questions:

• Do I ask enough questions?

• Do I ask the right questions?

• Do I communicat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e effectively about why I am asking the questions?

• Do I ask the right people?

• Do I know how to use

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the data I collect?

• Am organised to respond to the information?

• Do I value and trust the informati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on I receive?

What Do You Do With The Results?

Collate & assess

Communicate findings upwards &

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sideways

Act on vital issues

Feed back remedial actions

Confirm satisfactory resolve

Remember,Th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Account Review Process:

• Is a non-threatening meeting.

• It is a fact finding session not a sale

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s event in the short term. But

• It is highly likely, that during this meeting you will uncover additio

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Too many candidates try to hide information because they're afraid it will compromise their chances of being hired. They hide their employment gaps, the time they were fired, their lack of a particular skill. But instead of working for them, hiding that information works against them. It's not if you confess, it's how you phrase it and when you do it.

One of the coolest jobs is to become a designer of consumer products and there is good pay in it. Think of the people who designed the Norelco Razors or the Automatic Tooth Brush or the iPod. Very fun stuff no doubt and all those we have interviewed love their jobs and liken it to designing futuristic cars for GM, Ford, Ferrari or Jaguar.

A talking machine will not sell a product to a potential customer. Not only is it completely lacking a personality, it can't interact with people, it can't share a joke; it's totally incapable of making a caller feel welcome, yet many companies inflict this type of system on the people they want to sell their products to.

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