Useful Advices - Business

Finding the perfect sales rep makes all the difference when you're building a successful bu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

siness. If you have a company that produces a small line of products or just one original p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

roduct, chances are you need a sales representative, also know as a sales rep.

When search

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing for that perfect sales rep look for theses qualities:

1. One who is willing to be a ro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ad rep rather than just a showroom rep. Road reps are more effective for companies since th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y are willing to go out and pound the payment, visit stores and show and talk up your produ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cts. They will also attend trade shows in other states for you.

2. A sales rep who truly b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

elieves in your products and is enthusiastic about selling them. You want someone who creat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es excitement that motivates customers to purchase your products when they talk about them.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

3. One who will provide good customer service for your business. He or she is willing to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

akes follow up calls, get promotional materials in the hands of customers, and one who is a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

vailable to check on the status of orders. Having this kind of rep is especially important

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

if you’re trying to expand your business. If potential customers don’t receive follow up ca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lls and do not have brochures then they can't place orders.

4. A sales rep who dresses and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

conducts themselves in a professional manner. One who is friendly and personable, this mak

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s potential customers comfortable and willing to try your products.

5. One who is good at

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

communicating what customer are asking for, as well as the reactions and comments he or she

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

receives about your products. This will help you develop similar products and modify exist

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing ones.

Keep these qualities in mind when you start looking for your perfect sales rep.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Soon you’ll have a good working relationship which will help promote and sell your products

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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