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  • Useful Advices - Sales Management Tip #9; Do Not Let Your Sales People Act Like Children

    As a sales manager for the company you need to make sure that your sale
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    speople on your sales force do not act like children. Many people beli
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ve that children are the world's best sales people because they are goo
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    at twisting and manipulating their parents feelings and generally good
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    at getting what they want.

    Whereas this may be true, as a sales manage
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    you need to understand that the salespeople on your sales force repres
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    nt your company and your products or services and you cannot have them
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    running around like a bunch of children even if they may sell a little
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    it more.

    We have all watched little children and their persuasive tact
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    cs in order to get mom or dad to see their way or give them something t
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    at they want, but this is not the way a professional salesperson should
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    act and it is certainly not a waiver you wish to have your product or s
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    rvice represented.

    If you have noticed children will not take “no” for
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    an answer when there is something that they really want. But this is n
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ot selling and some marketing executives have noted that kids will go t
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    extreme in the pursuit of their goal. It is important that your sales
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    force also go to extreme, but to please the customer and understand the
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    r objections and solve problems.

    As a sales manager you need to make s
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    re that your salespeople understand the difference and do not jeopardiz
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    the professional nature of your company. Please consider this in 2006


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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