Useful Advices - Business

For those engaged in sales management and trying to control a gro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

up of self-starter type sales people you can just imagine how har

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d it is. In all the commotion, chaos and controversy they have to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

manage in shear terror of handling all that is coming at them.

I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ndeed sales management is not for everyone and managing sales is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ertainly not as easy as it looks, nor is it suppose to be really.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Managing on-going sales efforts for a fast moving company, which

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is fully engaged takes a lot of savvy, strategic planning and a l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ove of the never ending fast-paced game.

It is not for the weak

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd you certainly do not want to put anyone in that position in yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur company who is of low self-esteem or without a strong sense of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

personal character. Quite frankly a team of sales people would e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t them for lunch and spit out the bones and they would be running

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your sales department and eventually be serving their own self-i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

terests rather than the forward progression and profitability of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the company.

The go between we call sales management and manages

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sales is a special type of person and they are an instrumental pa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rt of any company. Sales Management folks who manage sales for yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r company must be of the highest integrity and must work for the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

company, the sales people and the sale. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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