Useful Advices - Business

Perfection is a challenge for any human to accomplish and fortunately I don’t have to rely on a human to manage my sales contacts. When I compare what a human requires, it become

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s easy to understand why a computer program is so attractive. The computer doesn’t take breaks or go on vacation. It is rare for a computer program to forget anything as long as

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

here is power in the lines, there is action.

The computer will replace a salesman’s best friend when it is programmed to perform the duties a salesperson doesn’t like to do. In

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y case, the program reminds me of every contact or communication I need to make and it makes many of them for me. If I forget to make a call or overlook one, it reminds me that I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

need to take action. When I used to do this with a paper method, it would take hours to perform what now takes minutes and I have more time for additional sales calls.

The Sa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es Manager Replacement

Now that my sales manager is a computer, I don’t mind the gentle reminders that come with the program. The contact reports I generate are filled with

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

etails of all my calls and I can track what has occurred in all my accounts. The computer program actually completes these tasks for me. Yes, I hate to fill out most contact repo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ts, I’m human aren’t I? In reality, I am the one that is controlling the situation; the computer simply does what I have programmed it to perform.

The sales manager replacement

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nly happens when I forget something. Best of all, I never have to attend those long meetings where they ask me what I did. The sales contact reports list all my activities and it

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

has made my life easy. Management is thrilled with the higher level of contact I am making now that I have empowered the computer to perform many of my tasks. It is like doing th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

work of three or four salespeople instead of struggling to do my job.

Why This Isn’t Crazy!

If you are thinking, this is crazy; no computer program can do this. You are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wrong! Think of it this way, every sale follows a path or an action plan that leads to sales. When a company can program these events and automate them for salespeople, the sale

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

process is automated. The trick is to work with a consultant that specializes in automating the sales process.

Typically, the consulting firm will analyze the business and dete

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mine what the typical sales actions are. These will be applied to a sales process and the events will be triggered so they are automated for maximum effectiveness. The salesperso

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

will actually be removed from many of the time consuming activities that are performed by the computer. In many cases the computer program can eliminate as much as 90 percent of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the time wasted activities the salesperson would normally attempt.

The automation of the sales process will increase the sales activities and this will lead to increased sales.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he computer can be programmed to perform human tasks that are ritual in nature but are required to build relationships. If you aren’t sure if your sales program can be automated

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ook at your typical day, is it filled with similar activities? The answer is probably, yes! These routine activities are the activities that can free a salesperson to accomplish

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ore. In many cases a salesperson will be able to perform the job of several salespeople and in other cases; a business owner might discover that a salespersons role can be accomp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ished by a good Customer Service Representative (CSR) who enjoys working with computers. The secret to success is building the sales process and the action plans for the computer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article introduces the joining of logo and branding. A successful logo builds the beginnings of branding and together they represent your business.

After sales is just as much about the customer as it is about the product. Making a sale is not the end, it is just the beginning.

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