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  • Useful Advices - Top Consultant Says: In Sales & Service Training, 4 Stages of Development Are Needed

    I was watching a “Candid Camera” video last night that dramatized just how little people pay attention to us when w
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    e’re communicating.

    It features a man who asks various walkers for directions to a local place of interest. He is
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    dressed normally, but he has a bag of golf clubs slung over his shoulder.

    As the unwitting person recites directio
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ns, a large white poster board comes between them, shuttled by apparent workmen, and when it passes completely, the
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    direction seeker’s clothes have changed colors, and now he holds a tennis racket.

    (This was accomplished by using
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    identical twins, who exchanged places quickly as the poster board moved past.)

    Nobody noticed that his entire SPO
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    RT had been altered in, literally a few blinks of the eye.

    In one vignette, the sportsman asked if there was a gol
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    course in the vicinity just before the partition came by. Then, when it had passed, he was outfitted for tennis.

    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    Still, his contacts just continued reciting directions to the golf venue as if nothing had happened!

    Of course, th
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    is astonishing video reminds me of what I’ve concluded about seminar training. Yes, people do leave with a certain
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    amount of information, but like the messages transmitted in the video sequence, it is incomplete and distorted.

    To
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    be successful in teaching people to be better at their jobs, say in selling or in customer service, we have to get
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    their FULL ATTENTION. And just talking to them, whether there is give and take or not, is insufficient.

    We need F
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    OUR STAGES of training, as I see it.

    Yes, we can start with (1) Seminars. These provide an introduction to techniq
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    es while justifying their implementation. Certain cognitive and attitudinal purposes are served by them.

    But behav
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ioral change is what we’re after. If we want people to work better they need to work differently.

    Seminars, unfort
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    unately, don’t (2) Sharpen skills or (3) Summon discipline or (4) Create new habits and lasting behavioral change.
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

    For these outcomes we need coaching to assure that mere information “degenerates into practices,” as management gu
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ru Peter F. Drucker described it.

    You’ve probably heard the adage that says “A word to the wise is sufficient.”

    V
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ery few of us are wise enough to simply hear and then do.

    But don’t take my word for it.

    Just watch Candid Camera


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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