Useful Advices - Business

Sales are much different than other departments in a large corporation. You mus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t make sales and if someone is not pulling their weight you need to dump them a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d replace them with a seasoned sales person who WILL make lots of sales. There

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is no room for political correctness. Just because a salesperson is a certain g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nder, nationality, religion, sexual preference, color or creed should not make

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ny difference, all that counts are sales; lots of sales. Provided of course the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y are not over promising what the company can deliver.

All too often sales for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es these days look like the United Nations, one black person, one Hispanic pers

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n, three females, one American Indian, two Asians and one token gay guy. It is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a bunch of silly hypocrisy. Look they could all be gay guys if they get the job

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

done. It should not matter. What matters is good solid sales. Some big ones and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

many of the bread and butter sales that your company relies on, without that no

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

thing happens and your company falters to the strength of the other market plac

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

competitors. Sales is therefore no place for the weak, tree-huggers or faint o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

heart.

Is this to say that quotas of minorities are stupid ideas? YES! Get th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e best sales force, make sure they perform, follow-up, have knowledge of the co

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pany’s products and services. If not CAN THEM, there is no room for dead weight

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

everyone must pull the numbers. If you have weakness in your ranks you will bu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ild upon it, if you have the strongest players you will build strength in your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ales Department to make it happen day in and day out. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Sales Managers Should Dump Their Weak Sales People

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