Useful Advices - Business

Following are some simple guidelines to keep your speech and verbal packag

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing on the right track.

* Don’t use jargon or technical language unles

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you are sure every member of your audience understands the meaning.

*

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Don’t use profanity or slang. In general, using profanity damages your cre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ibility.8 Be sensitive to whatever language your audience might find offen

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ive, profanity or otherwise. Avoid name-calling and other forms of abusive

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

language.

* Speak in everyday language. You want your audience to rela

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e to you and to feel as comfortable with you as possible. Use language tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will make you seem familiar and easy to follow.

* Keep your language

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

imple and clear.

* Keep your sentences short. Use as few words as poss

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ble unless you are painting the picture--just one idea at a time.

* Us

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

words that will engage the audience. Use "you," "we," "us," and even "I"

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f you are relating a personal experience.

* Don’t use vague and abstra

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t words. They muddle your meaning and confuse your listener.

* Don’t t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lk down to your listener by using pompous and pretentious words. Be direct

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

don’t bluff or beat around the bush.

* Use verb-driven language. By u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing verb-driven language, you will arouse a greater sense of action and mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ivation. Using these kinds of verbs will make your statement more convinci

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g because your audience will engage their emotions, consciously and subcon

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ciously. Verbs that are abstract or overused do not communicate excitement

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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