Useful Advices - Business

It happens on occasion that you don’t have enough staff, or the right staff, for a trade show. Often this occurs to small and/or n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ew companies, when two shows overlap or there are staff conflicts – sales meetings vs trade shows. What to do? Here are Five Tips

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or finding appropriate folks to work the show for you....

..... CUSTOMERS are your number one cheerleaders - if you have done rig

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ht by them. Offer to pay them real money. Some will decline, but if they accept don't begrudge them the bucks - maybe they think i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

just good business, maybe they really need it for a reason that is none of your business. It's a cost of doing business. Yes, pay

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

for expenses proportional to their time - if they were planning to attend. If not, yes pay expenses as you would for any staff mem

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ber. Give them time to attend an educational session or two. TRAIN THEM. There is company information they are not privy to, so be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sure they know what they can talk about and what you don't want them to talk about. Discuss any problems with your product and thi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

client in advance.

..... RETIREES, who are recent, especially those well respected within an industry association such as former

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

national or show city chapter officer. Maybe your former top sales guy/gal. As long as the reputation is clean and they left on g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

od terms - did you fire him, did she get her full pension? - this is sometimes a draw. Bring him up to speed. Pay him and-or offer

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a package such as (1) all expenses for the event, though he only works one day (2) expenses for retiree and spouse - offer but und

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

erstand if he just wants to come by himself - it's a vacation for him.

..... CUSTOMER SERVICE REPS are great, especially who hand

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e inside customer service or inside sales. Why? They know both company and products. They are attuned to voices, names, problems -

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

plus customers love to put the voice to the face - Hey Gloria, I've been talking to you for years.

..... VOLUNTEERS because I alw

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ays suggest to clients to write a job description and post it internally. Would you rather have an enthusiastic staffer who can be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

quickly trained than an assigned drone who doesn't want to be there? You know you can spot a bored and boring staffer from 70ft ou

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

..... HIRE AN EXPERT - There are two kinds - the hostess who greets, takes info but does not market the company, and the profes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sional presenter. The first can often be found through local or national staffing companies. Be sure to ask for someone with trade

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

show experience. The second is with companies such as that of Heidi Miller whom I do recommend - http://www.HeidiMillerPresents.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The ability to communicate in both Spanish and English continues to become an increasingly-important factor for the success of businesses in the U.S. A number of industries are marketing heavily to the American Spanish-speaking population, notable among these being banks and financial service companies. In other fields such as construction, food service, and landscaping, a majority of businesses rely on the Spanish-speaking workforce as a source of employees.

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Useful Advices - When There is Not Enough Staff For a Trade Show Booth

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