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  • Useful Advices - The World's Shortest Sales Meeting

    First, I want to make sure you have the necessary training materials to conduct this meeting.
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product


    • You will have to have a one dollar bill
    • You will have to have a one hundr
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ed dollar bill
  • You have to be able to ask two questionsOk, now that you have made the
  • lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    necessary preparations, you can conduct the meeting.

    Hold up the one dollar bill
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

    Ask the following question and hand the one dollar bill to the person with the firs
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    t correct answer. "Who is the president of the United States of America?" Hand the bill to th
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    e winner.
    Hold up the one hundred dollar bill.
    Tell the group you will give
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    the one hundred dollar bill to the person who can answer the following question. "What is the
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    name of Albert Einstein's third grade arithmetic teacher?"

    After the deafening silen
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ce all you have to say is, "When you know the things everyone knows you will make dollars.
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    When you know things your competition does not, you will make hundreds of dollars."
    <
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    br> Congratulations, you have just conducted the shortest sales meeting in the world.
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    For your salespeople who did not get the point you may have to extend the meeting. The poin
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    t, quite simply, is 'Am I willing to do what it takes to be successful?'

      tions increase the patient compliance?
      What would be the developing cost?
      How to tackle the risks encountered during combination product developmen
    • By learning more than my competition
    • By working smarter than my competition
    • By stri
    • t?

      As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
      ving for excellence every day
    • By setting priorities
    • By being organized
    • By coming to
    • ping new procedures for reviewing their safety, efficacy and quality.

      Professional from academic institutions, pharmaceutical industries, health care indust
      ork to work
    • By being part of the solution, not the problem
    • By perfecting my selling ski
    • y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
      lls Your meeting may be a bit longer than the one presented above as you highlight area
      .

      As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
      s where you can help improve the performance of your team.

      Remember, management can
      elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

      Companies that provide selfless information through particip
      only hold it's people accountable when it is itself accountable for the welfare of its people


      tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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