Useful Advices - Business

How many marketing tasks did you actually accomplish last year? Sadly, instead of bringing your business to the next level, you found yourself slammed, tangled in the weeds, mired in quicksand, sand

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bagged, sideswiped, bogged down, reaching your tipping point, sliding into low gear, hitting a brick wall and limping into home.

Pull the trigger in 2007. 95% of marketing is action.

Did you mean

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to do any or all of the following?

1. Write a thank-you note to a prospect, client or teaming partner
2. Send an article of interest to a potential client
3. Write your own article and se

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd it to a business publication
4. Write a press release
5. Set up a calendar of press releases and issue them to the web and media
6. Write a direct mail sales letter
7. Write a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n introductory letter
8. Write and deliver a speech to a professional group
9. Regularly enter new or potential customer or prospect names into a database
10. Update and test your lis

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t
11. Add e-mails to your marketing database
12. Set up a direct mail campaign and use it to send regular letters, postcards and news
13. Design and print a series of postcards that c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

an be used in between other collateral mailings
14. Update a great project into a case study
15. Redo your headshot and that of your associates
16. Compile a list of testimonials from

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

satisfied customers
17. Revisit your tagline and how closely it reflects the nature of your business
18. Update the content on your website
19. Pitch an article idea to a publication

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

20. Post an article online or to your website
21. Check out your new competition on their websites
22. Redo your business cards to convey what you do, not just who you are
23. D

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

esign a compact interesting display for upcoming tradeshows
24. Start or join a networking group
25. Host a business event
26. Join an organization and head a committee
27. Devel

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

op a survey and turn the results into an article and a white paper
28. Post the content to your website and continue to collect results
29. Invent a winning ad
30. List your firm in d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

irectories that your clients read
31. Turn your ideas into products
32. Plan five outside meetings per week
33. Plan a fusion marketing campaign with teaming or collaborative partners

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

34. Write a teaming or collaborative marketing package
35. Put together a press kit for the media
36. Follow up with three people you met with last week
37. Enter two major cont

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ests per year
38. Go to one major industry conference per quarter
39. Revamp your company newsletter
40. Develop a list of all the potential products and services that your company co

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uld offer
41. Brainstorm how many of these have a market because they are your target customer
42. Work out a timetable for bringing more of these to your firm’s offering
43. Make a l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ist of great business books, order them and read them
44. Write a professional continuing education course and offer it
45. Plan a retreat and set goals for what you will accomplish
4

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

6. Appoint or hire a facilitator to hold a major brainstorming meeting
47. Keep a notebook handy and regularly jot down marketing ideas
48. Write a benefits list and compare your offerings

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and benefits to your competition
49. Update and practice how and why your client should hire you
50. Turn services into concrete products that can be bought and delivered

Stay involved.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Each time you perform one of these marketing tasks, jot a note of it into a calendar or enter it onto an electronic task list. At the end of the year, you’ll see the results. Or, even better, mark

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

it onto your datebook, with reminders to take a look at more frequent benchmarks.

If you see your marketing plan is not happening or is not working, hire a professional consultant to do these tasks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One thing is true for all consultants; if we have any work, we have clients! One of the most important parts of our work is maintaining and enhancing our relationships with our clients. Maintaining and growing these relationships makes the time spent on a project more enjoyable, satisfying and effective…

Answering the phone in a friendly manner and with a helpful attitude isn’t rocket science, but it is good manners. Remember, when you answer the phone to mind your manners – the good ones. The following is a true story. Names have been changed to protect the guilty.

Do you have a Phone Phobia? Here are a few tips to help get you on the phone so you can call to offer a show, schedule a private appointment, and gather referrals.

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Useful Advices - 50 Marketing Makeovers for 2007

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