Useful Advices - Business

Resolve now – right now – that you will give motivation priority. Don’t be mistaken, motivation makes a difference – a big difference. People perform better when they fee

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l positive about their job. You must:

• Recognise that active motivation is necessary

• Resolve to spend regular time on it

• Not chase after magic formulae that will

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

make it easy (there are none)

• Give attention to the detail

• Remember that you succeed by creating an impact that is cumulative in effect and tailored to your people

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Your intention should be to make people feel, individually and as a group, that they are special. Doing so is the first step to making sure that what they do is special

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Every manager needs to know something of how motivation works. The key is to influence the motivational climates by taking action to:

Reduce negative influence

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. Potentially, the good feelings people have about their jobs can be diluted by negative views on matters such as: company policy and administrative processes, superv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ision (that’s you, unless you are careful!) working conditions, salary, relationships with peers (and others), impact on personal life, status and security. Action is nec

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

essary in all these areas to counteract any negative elements.

Increase positive influences. Potentially feelings can be strengthened by specific inputs in the ar

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

as of: achievement, recognition, the work itself, responsibility, advancement and growth.

Many factors contribute to the motivational climate – from ensuring that a syst

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

em is as sensible and convenient to people as possible (reducing negative policy/working conditions), to just saying well done sufficiently often (recognising achievement

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

.

Understanding Motivation:

The state of motivation of a group or individual can be likened to a balance. There are pluses on one side and minuses on the other.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

All vary in size. The net effect of all the influences at a particular time decides the state of the balance and whether – overall – things are seen as positive, or not.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Changing the balance is thus a matter of detail with, for example, several small positive factors being able to outweigh what is seen as a major dis-satisfier.

A Lit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

le Thought Goes A Long Way:

You need to make it clear from the outset that you are concerned that people get job satisfaction. Major schemes can wait. Early on:

• <

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

b>Take the motivational temperature: investigate how people feel now (this is what you have to work on).

• Consider the motivational implications of eve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ything you do: when implementing a new system, making a change, setting up a new regular meeting or whatever, consider what people will think about it? Will they

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

see it as positive?

• Use the small things – regularly: for example, if asked if you have said well done often enough lately, you must always be able to an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

swer yes – honestly

• Never be censorious: you must not judge other people’s motivation by your own feelings. Maybe they worry about things that strike you as sil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y or unnecessary. So be it. The job is to deal with it, not to rule it out as insignificant.

Create the habit of making motivation a key part of your management style

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most are familiar with hot air balloons but how many people know what a blimp is? A blimp is the fancy term for a balloon that is used in advertising campaigns. Still don’t know what it is? When you watch big sports events like the National Football League (NFL) Superbowl, do you see those big things floating in the air with the sponsors’ logo across it? Those are advertising blimps. Blimps became an advertising success when cool brands started making it a staple part of their advertising campaigns.

Your Natural Talent is your most important asset. Business plans, cash flow projections, competitive analysis, etc. are needed, but these skills can be learned from workshops, courses and books. The second Natural Talent of 34 to be investigated is – EMPATHY.

In negotiation, always try to keep an open mind; the end result of the negotiation might be just as good even if it looks a little different from what you had in mind.

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