Useful Advices - Business

On an introductory call, your voice is your instrument. During a face-to-face meeting, you have visual cues and body

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

language available to add layers of meaning. On the telephone, you have only your voice and the words that you use. T

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he way that you use your voice can make or break your conversation.

Imagine that you are telling a bedtime story t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a child. You would not drone on in a bored tone about the “Big, Bad Wolf.” No! You would put fear and passion into y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

our voice to have that story come alive for that child. On an introductory call, you are telling your story to your p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ospect. Think about it in the same manner—what you would like that prospect to hear, feel and see.

The emphasis o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n any particular word can totally change the meaning of a sentence. Let’s take the phrase, “She is not a thief.” If y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u emphasize the “She”—the sentence means that she is not a thief, but someone else is. If you emphasize “not”—the sen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tence is a defense. If you emphasize “thief”—the sentence implies that she is something else that you have just not n

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

med. Think about the emphasis that you wish to make—and use your voice accordingly!

Look at each sentence in your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sales pitch and determine what you are trying to convey and what is the best way to do so. Try out different line del

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iveries, until you are satisfied with the result. Use a tape recorder to listen to how you sound. Do you sound like s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

meone with whom you would like to have a conversation? Listen for warmth and passion in your voice. Do you sound inte

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

resting? Convincing? Confident? Is your speech clear, professional and pleasant? Or do you sound angry, tired, tentat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ve or bored? Is your speaking voice nasal, a monotone or singsong? Do you speak too fast or too slow? Do you mumble?

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Remember as you listen to the tape that you hear yourself differently than do others. By listening to your taped voic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, you will hear yourself as others hear you.

Once you have determined what you wish to convey to your prospect, pr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

actice your script until it flows easily. You do not want to sound like you are reading a script. Call your friends a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d pitch them. Perhaps you can work with a colleague who is also making introductory calls. This way, when you have yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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More people are now looking for a career that provides a sense of personal and professional fulfillment. They want a career where they can make a difference in the lives of others. Life coaching seems to meet both of those criteria.

An entrepreneur is defined as a person who undertakes a business, bold and difficult, with the chance of profit or loss. A true entrepreneur goes beyond this simple definition. He is not the creator of any new good or service. Rather, he is an optimist with the vision and creativity to turn an innovative idea into reality for benefit of others.

Whether you are making a formal presentation to a large audience or an informal briefing, be prepared to answer questions. This article outlines 7 rules to follow when dealing with such questions. Follow them and you will never fear questions again!

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