Useful Advices - Business

You've polished your sales page over and over again until it's gleaming with benefits. You're getting plenty of traffic. And still - no sales.

What's

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wrong?

It could be the recession (although that's debatable).

With thousands of people losing their jobs each week, consumer confidence (and theref

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re consumer spending) is down.

But on the other hand, if thousands of people are losing their jobs, there is without doubt a growing army of people o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut there who are looking to the Internet to make their living.

But let's leave aside the recession, and look at two other reasons you may not be gett

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng sales:

(1) People very rarely buy the first time.

You must have heard the statistics - people have to see your product an average of 7 times befo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e they buy it. When I cast my mind back to the marketing eBooks I've purchased, in each case I saw those books advertised for months - on websites, in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

newsletters - before I bought them.

So if you want to make a sale, you must find a way to stay in contact with your visitors - and bring them back.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

The easiest way to do this is to offer your visitors a free subscription to your newsletter.

Another way is to offer your visitors a free autorespond

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er course that educates them about the product or service you are offering. Create a series of 5 emails about your service or product and put them on

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n autoresponder that provides automated follow-up.

Getresponse is a free service that allows you up to 20 follow-ups (you specify the intervals betwe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n each message):

http://www.getresponse.com/

The point here is that if your visitors leave your website without taking anything away (a free version

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of your E-Book, an autoresponder course, your Newsletter), you've probably lost them for good.

(2) Allow people to feel they already own it.

If you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

give your visitors the feeling of what it would be like to own your product or service, they're much more likely to buy.

Here's a real-life example o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f this principle (a rather disturbing one).

It's a well known fact that if a burglar can see into your house, they are much more likely to rob you th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n if they can't. Why?

Because by seeing into your house, the burglar has already 'owned' it psychologically.

If a burglar can't see into your house,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you are much less likely to be robbed (you can't psychologically 'own' what you can't see).

Here's another interesting fact. If your house has been b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

urgled, there's a very high probability that the same burglar will return - 6 or 8 weeks later. Why?

Again, it's the same principle. The burglar has

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

een the inside of your house - and has psychologically 'owned' it.

It's because of this same principle that car salesmen try and get potential custom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ers to sit in the new car. Once you've smelt the inside of that new car, you're much more likely to buy it. You've imagined owning it.

So give your v

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sitors a free download of one or two chapters of your E-Book, or a free trial period of your service. Let them imagine what it would be like to own it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda.

The relationship between employer and employee should be viewed as a mutual partnership.

If you run a mobile carwash business perhaps you have considered different ways to get new customers? Surely, you realize that most of your business comes from word-of-mouth advertising, however there are other easy inexpensive ways to get business and increase your word-of-mouth advertising.

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Useful Advices - Why Aren't They Buying?

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