Useful Advices - Business

“Oh no. I see Rebecca heading this way. She talks 90 miles and hour without stopping, and I never understand what she is babbling about

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. She tells me one idea 10 different ways; I wish she could just get to the point and keep it brief.”

The paragraph above is focused on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

verbal communication but some of these tips can help in any communication medium including your marketing messages and company informati

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on. With the ever-evolving information sources, being brief can actually be your biggest asset. So the next time you're engaged in a bu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

siness conversation keep these tips in mind:

Try to ask questions that are relevant to the whole group and not yourself.

If you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are in a business meeting, instead of saying, “How long will it be before we finish?” Try, “What is the current timeframe for this meeti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng?”

Make sure to answer Yes or No questions with either a yes or a no.

I can't tell you how many times people have answered que

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stions based on what they want to say and not based on the actual question that was asked.. Make sure to listen to questions carefully,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

especially in business. Answer appropriately not based on what you thought the questions was. If you're unclear ask them to clarify.

<

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

b>Don’t get bogged down with irrelevant details.

“Last week I went to get my oil changed, or was it this week, I think it was the we

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ek before last…” The person you’re speaking to is thinking, “I wish she/he would get to the point.”

Eliminate jokes or smart cracks.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

This is horrible if you tell jokes badly or tell bad jokes—how do you know? Keep the jokes out of the business environment.

Vo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ice your thoughts in a pace that everyone can hear and understand.

This takes some practice; but if people ask you to slow down or s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eem impatient when you’re speaking, change your pace up a little.

Take out extra words.

We are taught to edit words that we writ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e; you can also try editing your verbal words. We tend to over explain and over speak at times. Like I mentioned earlier, give relevant

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

answers without all the fluff, we get enough fluff in Marketing. (o;

If you’re just joining a discussion, take a moment to listen.<

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

/b>

Find out what the discussion is about before you interrupt. You don’t want to blurt out anything that no one is interested in.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Listen to your gut.

If your gut is telling you to shut up, it’s probably right.

Remember, getting straight to the point and keeping

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it brief gives more credibility than not. This is what most people want anyway. It's great to have robust conversations and good laugh

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s in business situations but sometimes you need to cut to the chase - the key is to know when.

© 2003-2006 Effici?, Inc. Sherese Johnson

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Useful Advices - Learn How to Get to the Point and Keep It Brief!

Related Articles: