Useful Advices - Business

I have said this before – so says Julia O'Connor of Trade Show Training, inc. - A trade show is a job interview f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or your company.

The exhibit is the resume. It’s the first glance, the initial impression. Just as a paper res

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ume may be on heavy-weight Crane’s stationery or torn from a notebook, or an online resume is formatted or not,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

so too can the exhibit attract attention, be negative or just neutral.

But you do not hire unless you interview

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, and an experienced HR or GM pro often conducts the interview.

THIS IS THE PROBLEM – At a trade show, many co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mpanies spend thousands on the resume and nothing on the interview.

The staff is not prepared, may feel it is an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

imposition to their regular work schedule, or is unaware of the entire marketing and sales process with the tr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ade show in the middle.

Here are 5 quick tips for improving staff understanding of a show -

1. WRITE A JOB DESC

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

RIPTION – Outline duties for time on and off the floor. Goals and expectations. Requirements and nice-to-have,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

like a second language.

2. ASK FOR VOLUNTEERS – The more open the process, the better the chance for having peop

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

le who are enthusiastic about being part of the show staff. Enthusiastic beats Grumpy every time.

3. TRAIN TO

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

LISTEN - And to think faster on the show floor. Today's reality is that visitors spend less time on the floor a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd often pre-select the firms they visit. The questions will be more detailed. The information requested will be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

more advanced in the sales process. Your staff must be ready.

4. EVERYBODY IS AN EXPERT - Select a trend and bri

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng everyone up to speed. Talk about it in every conversation before, during and after the show - on and off the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

floor. It positions your firm as the expert firm and your staff as being astute.

5. EVALUATE STAFF – Staff sh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ould be evaluated as a representative of your firm – not just on leads and dollars. Are they knowledgeable abou

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t your products and services? Are they articulate? Do they listen well? How do they interact with strangers, pr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ospects and competitors? A show is a great time to evaluate behavior. Do they make you proud or anxious?

The t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rade show staff is the first line in trade show marketing. The more they know, the better the exhibit experience.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Let me ask you a question: are you tired of using job sites only to find scam after scam? I bet you're nodding your head in agreement to that question. I know that I was sick and tired of spending all my time online searching for telecommuting jobs only to find scams...

Since our behaviour affects our buying, as a marketer you had better tune into your target market's values, or risk losing their custom.

Networking effectiveness starts with a positive personal attitude and an understanding that successful networking is built on a spirit of giving and sharing and not of bargaining and keeping score. Armed with this knowledge, we can now look at how the process of good sales networking actually works in practice.

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