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Useful Advices - Put a Mini Salesman in Every Client's Pocket
When was the last time you took a long critical look at your business card?
I'd bet you haven't really thought abou
I'd bet you haven't really thought abou
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t it since you initially got them printed.
Let's stop for just a moment and ask, what is the point of your business
Let's stop for just a moment and ask, what is the point of your business
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
card? Is it to simply fill the wallets of prospective clients, or is it something that should be driving more sales
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to your business?
I bet you answered in the latter. So what should your business card look like then?
A few of th
I bet you answered in the latter. So what should your business card look like then?
A few of th
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e essential things it must contain:
1. What your company can do for the customer
2. What you personally do, if
1. What your company can do for the customer
2. What you personally do, if
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
it’s not obvious from the business description
3. Your name,
4. Your best contact number (don't use a swi
3. Your name,
4. Your best contact number (don't use a swi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
tchboard number, use your direct number and show your cell-phone number)
5. Your company's name
I have listed
5. Your company's name
I have listed
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
he criteria for the business card in a particular order. Do you notice something strange? I have put the company's n
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ame last!
Your business card should be a "mini" sales letter for your business.
The card should have an attention
Your business card should be a "mini" sales letter for your business.
The card should have an attention
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
grabbing headline that will attract prospects like a magnet.
Imagine if you where a plumber, your headline could re
Imagine if you where a plumber, your headline could re
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ad something like
"Need a plumber; we are only 8 minutes away!"
Don't you think it would grab someone's attention,
Don't you think it would grab someone's attention,
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
especially if they desperately needed a plumber and were frantically looking around for your card, while standing k
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nee deep in water from a leaking toilet.
The last thing they want to do is try and remember what your company name
The last thing they want to do is try and remember what your company name
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
is, so they can call you.
Make sure you include a proper working telephone number, its amazing the number of cards
Make sure you include a proper working telephone number, its amazing the number of cards
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
have received, that have a disconnected number on it.
Include your cell-phone's number as well. Its will make gett
Include your cell-phone's number as well. Its will make gett
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ing hold of you even easier.
Include your company name last... It’s the least important thing on your card. Just r
Include your company name last... It’s the least important thing on your card. Just r
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
emember the old marketing saying “No-one is interested in your business, they are only interested in what you can do
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
for them"
So think about turning your business card into a sales magnet...
Maybe its time for a re-think and poss
So think about turning your business card into a sales magnet...
Maybe its time for a re-think and poss
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ibly a redesign of your existing business card.
Remember, it should be your 'mini' salesman in a client's wallet.
Remember, it should be your 'mini' salesman in a client's wallet.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
You want the card to keep reminding the client every time they see it, with what you do and what you can do for them
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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