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Useful Advices - Power of Handwritten Cards in Business
Why do we generally only send a thank you note after we have received a present after a party or wedding? Naturally we should, after all it’s good manners, and that’s how we’ve been raised. But why
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
don’t the majority of people do it in business? We receive a present worth $100 – we send a card. We receive a client contract worth $1,000 – yet we generally don’t put pen to paper and say thank you
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
– we’re too busy, and more often than not, think “an email will do”.
Seriously, when was the last time you received a card from a business associate? It may have been so long ago you can’t remember
Seriously, when was the last time you received a card from a business associate? It may have been so long ago you can’t remember
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
If you have received one, chances are you remember exactly who it was from, when and why you received it. It may even be still sitting on your desk, proudly on display.
In the high tech world of em
In the high tech world of em
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ail, the art of sending a handwritten card in business has almost been lost. Yet it is one of the most powerful ways of making an emotional connection with your customer to build lasting relationship
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
.
Here are 10 useful tips on how and why sending handwritten cards in your business will build better relationships with your clients:
1/ When we’re busy, and we all are - it’s easy to send a gener
Here are 10 useful tips on how and why sending handwritten cards in your business will build better relationships with your clients:
1/ When we’re busy, and we all are - it’s easy to send a gener
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ic typed note on company letterhead or an email that has been pre-drafted. But how effective is it really? Millions of this type of communication is going around the world daily, achieving little in
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the way of impact. When you send a handwritten greeting card, you will be remembered especially if you do it in a way that shows you really care.
2/ It’s important in business to stand out, make an
2/ It’s important in business to stand out, make an
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
impact and create an experience with each and every customer. Just think, when a client or prospect looks at their mail, the first thing they will do is sort between bills, letters, and junk mail. I
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
f they receive a brightly coloured envelope that has been hand written from YOU, it will either be opened first in excitement and anticipation or last, to be savoured, and enjoyed. You will be rememb
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
red.
3/ When dealing with clients it is important that you make each individual contact feel that they are the most important person to you. Even though most clients understand that you have other
3/ When dealing with clients it is important that you make each individual contact feel that they are the most important person to you. Even though most clients understand that you have other
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
clients, they want to feel like they are the most important.
4/ Even if you don't win that contract or get the business you hoped for, send a thank you card anyway. Maybe the successful provider w
4/ Even if you don't win that contract or get the business you hoped for, send a thank you card anyway. Maybe the successful provider w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ill fail to deliver. Your potential client will no doubt remember your thoughtfulness.
5/ Carry blank greeting cards and stamps in your diary or briefcase. After leaving a client’s office, take a
5/ Carry blank greeting cards and stamps in your diary or briefcase. After leaving a client’s office, take a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
oment to write a short “thank you for your time” card and drop it in the mail on the way back to your office.
6/ Business is often done with people who take the time to acknowledge them. When you re
6/ Business is often done with people who take the time to acknowledge them. When you re
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ad the newspaper, or articles in email newsletters, send a card to congratulate people on their successes, whether you know them or not.
7/ Develop the habit of allocating a set time each week (or
7/ Develop the habit of allocating a set time each week (or
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
very day) to write your cards. These would include following up from networking functions attended, birthday cards, thank you cards etc. Ask any person who is number 1 in their profession, and they
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
will tell you how important it is to create this habit.
8/ When writing cards, make them personal, it’s the little things that count. Include reference to a planned holiday, or something you discus
8/ When writing cards, make them personal, it’s the little things that count. Include reference to a planned holiday, or something you discus
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
sed. And don’t worry about your hand writing, people will appreciate the effort you have gone to.
9/ “Thank you” are two very powerful words that are always appreciated. Remember the people within
9/ “Thank you” are two very powerful words that are always appreciated. Remember the people within
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
our network who have given you information, advice, assistance or some precious time. Sending them a card to say thank you, will certainly put a smile on their face and feel appreciated.
10/ Keep i
10/ Keep i
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n touch with all your clients and prospects, even if they don’t need you right now. Make sure they remember you! You never know when they will need you, who they know and when they will recommend you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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