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  • Useful Advices - Inventoritis: The New Buzz Word in Marketing

    Have you ever heard the word “inventoritis?” The first time I heard it from one of my friends, I can’t help but think of etymology. I love
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    knowing the origins of words. When I was younger, I used to have a pocketbook of etymology. According to Online Etymology Dictionary, “Et
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    mologies are not definitions; they're explanations of what our words meant and how they sounded 600 or 2,000 years ago.” My memory is still
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    fresh remembering “ingress” (c.1420, from L. ingressus "entrance," from pp. stem of ingredi "to step into, enter) vs. “digress” and “vicari
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    us” (adj 1: experienced at secondhand; "read about mountain climbing and felt vicarious excitement"). Therefore, when this friend of mine a
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ked me about the word “inventoritis”, what automatically my brain told me was the etymology of “itis” which is noun suffix denoting diseases
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    characterized by inflammation, Mod.L., from Gk. -itis, fem. of adj. suffix -ites "pertaining to." Fem. because it was used with fem. noun n
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    sos "disease," e.g. Gk. arthritis (nosos) "(disease) of the joints." Who would have ever thought then that the word “Inventoritis” will be
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    n the field of marketing?!?

    A well known product marketing company here in Vancouver took the plunge and unfold the mystery of this word “
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    Inventoritis”and created some working processes around it. If you go to a search engine, wikipedia (what’s the etymology of this please?)
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ave these:

    http://en.wikipedia.org/wiki/The_Money_Vanishes

    http://www.squidoo.com/terribleproducts

    Just typing the last website, where do
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    s this squidoo word come from?!? Oh well, aren’t you amazed because it’s not only how technology is fast evolving but the arena of language
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    has changed a whole lot with the way people communicate.

    As an immigrant, I was surprised that some of my English words aren’t the way it’
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    being used in my new country. I used to be so adept at words I thought are applicable here. Someone heard me say “A penny for your though
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ” and told me I was watching old movies! I didn’t even know what movie he’s referring to. Anyway, as Canadians would say, “Do you understa
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    nd that, eh?”

    Lastly, just in case you didn’t have the time to look at the links, here’s what Inventoritis means:

    A concept pioneered by P
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ter P. Roosen and Tatsuya Nakagawa, and relates to any of a group of disorders usually characterized by withdrawal from reality, illogical p
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    tterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications a
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    nd other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    defects in product marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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