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  • Useful Advices - Are You Using Technology As A Crutch

    Many salespeople are relying too heavily on technology today as a sales tool to:


    · c
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ontact new prospects
    · maintain contact with current customers
    · handle after s
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    les service issues
    · cultivate relationships with customers


    Although technology
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    is a wonderful tool and has made it possible for salespeople to save time and stay in to
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ch – it is at what cost? Relationships, especially sales relationships, are about people
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    People want and need human contact. This email tip is a wonderful way to stay in touch w
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ith my clients and prospects, but it will never replace a personal visit or telephone cal
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    .


    · How often have you sent an e mail vs. picking up the phone?
    · How often hav
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    you sent a fax vs. setting an appointment with a customer to discuss the issue?


    YES
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    – technology lets you get more done easier and is often faster (I mean, I am sitting at
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    y computer in my home-office with a glass of wine while I write this, and who knows where
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    you are or what you will be doing when you read this.) I love technology, but I also enjo
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    y talking with my friends, visiting with clients and getting to know people on a personal
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    basis – face to face. Nothing can ever replace that – not the fastest computer, glitizies
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    (not a word, I know) website or smallest hand-held device.

    Why not try the following fo
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    r the next 30 days (if you can stand the high-tech withdrawal):


    · Call 1 friend ever
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    day.
    · Call 5 clients every day just to say hi.
    · Call a relative to say you w
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    re thinking about him/her.


    No emails except when absolutely necessary to send critic
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    al information. I know it will be hard, but, hey, they might enjoy hearing from you.

    Be
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    areful not to assume that everyone is as technologically advanced or competent as you are


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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