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Useful Advices - From Good To Even Better
There's a terrific article in the current issue of Fortune magazine, titled "What It Takes To Be Great."
Geoffrey Colvin's subtitle for the article, "Research now shows that the lack of na
Geoffrey Colvin's subtitle for the article, "Research now shows that the lack of na
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tural talent is irrelevant to great success. The secret? Painful and demanding practice and hard work."
He cited Tiger Woods as an example. You see, Tiger Woods has been playing golf si
He cited Tiger Woods as an example. You see, Tiger Woods has been playing golf si
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ce he was three. Now I can't prove this but I bet he has more hours on the driving range than anyone else his age.
Sure he's good. Sure he has talent. His success though comes from deli
Sure he's good. Sure he has talent. His success though comes from deli
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
berate practice. That's what most people miss.
Not related to this article but something I saw on the golf Channel last night. Tiger Woods, early in his career, asked someone in the club
Not related to this article but something I saw on the golf Channel last night. Tiger Woods, early in his career, asked someone in the club
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ouse who's the guy still hitting golf balls on the driving range in the rain? The response was, "Arnold Palmer."
Anyone can become great. You can too, if you willing to pay the price.
H
Anyone can become great. You can too, if you willing to pay the price.
H
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ere's an interesting line from the article. "To see how the researchers could reach such a conclusion, consider the problem they were trying to solve. In virtually every field of endeavor
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
most people learn quickly at first, then more slowly, and then stopped developing completely. Yet a few do improve for years and even decades, and go on to greatness."
So why is it only
So why is it only
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
a few go on to achieve the ultimate - greatness?
Apparently it has something to do with that 10 year rule - commonly referred to by researchers. Regardless of the field, it usually takes 1
Apparently it has something to do with that 10 year rule - commonly referred to by researchers. Regardless of the field, it usually takes 1
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
years of really hard work to achieve any kind of world-class status. And most researchers say 10 years is the minimum amount of hard work and dedication required for greatness.
Back to Ti
Back to Ti
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ger Woods. He had 15 years of practice under his belt and in his head before he won the US Amateur Championship when he was 18.
So, if you want to become a sales champion you have to push
So, if you want to become a sales champion you have to push
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
yourself even harder.
And how does a sales champion practice? Now there's a question for the ages!
First - you have to identify the critical steps in your selling process. Note - this w
And how does a sales champion practice? Now there's a question for the ages!
First - you have to identify the critical steps in your selling process. Note - this w
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ll vary by company and industry which means you'll have to roll up your sleeves and do some homework - maybe a lot of homework.
Once you identify the critical steps in your selling process
Once you identify the critical steps in your selling process
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
, you should analyze the skills required for each step.
You then need to master the skills and unfortunately for you, this is where the hard work begins. Like Tiger, you have to go to the
You then need to master the skills and unfortunately for you, this is where the hard work begins. Like Tiger, you have to go to the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
driving range.
Just as Tiger devotes time to practice the critical elements of the game of golf including driving, putting, sand shots, short iron, medium iron, long iron, Chip shots, pitc
Just as Tiger devotes time to practice the critical elements of the game of golf including driving, putting, sand shots, short iron, medium iron, long iron, Chip shots, pitc
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
h shots etc.
As professional sales representative you have to go to the driving range too. And like Tiger if you want to be great, you do it everyday.
To become a sales champion you shou
As professional sales representative you have to go to the driving range too. And like Tiger if you want to be great, you do it everyday.
To become a sales champion you shou
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
d practice telephone calls, building rapport, asking questions, sales presentations, product presentations, handling the price objection, negotiating, sales proposals, securing the next app
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ointment, asking for the business etc.
In the game of golf Tiger uses golf clubs. Golf clubs are the tools he uses to win tournaments.
In the game of sales you use words. To win bigger sa
In the game of golf Tiger uses golf clubs. Golf clubs are the tools he uses to win tournaments.
In the game of sales you use words. To win bigger sa
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
es you have to use the right words in each critical step in your selling process.
Anyone can be good, it takes years of practice to become even better.
Are you willing to commit?
Remembe
Anyone can be good, it takes years of practice to become even better.
Are you willing to commit?
Remembe
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r anyone can become great, including you. Are you willing to invest in yourself? Are you willing to work hard?
I have put together a powerful bundle of my learning tools for you. Use thi
I have put together a powerful bundle of my learning tools for you. Use thi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
link for complete details and to see how you can save $86.15.
Go here to take your first step to greatness!
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Go here to take your first step to greatness!
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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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