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  • Useful Advices - What If

    What if this year;


    You made one more prospect phone call every day?
    You asked every prospect and client for a referral?
    You elimina
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ted one destructive sales habit?
    You increased your market awareness with better networking skills?
    You attended a sales seminar or sale
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    s boot camp that your company didn’t pay for?
    You stopped accepting prospect’s excuses?
    You became the most knowledgeable person in your
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    industry?


    These questions are endless and I won’t give you more to think about than you have time for today or even this week.

    But I will sh
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    are with you a simple truth – if you want to sell more every year you have to get better every year.

    Let me get to the heart of the matter. If y
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    u have been receiving my tips for more than a few months you know that I have spent little time promoting my books, CD’s and boot camps. If you e
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    njoy my tips and benefit from just a few hundred words once a week I would ask you – have you yet purchased one of my over 100 books, manuals or C
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ’s?

    If yes, I hope you have enjoyed them and benefited from them. If not, why haven’t you? Is it the money? Remember the cost of not learning
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    is far higher than the investment in learning. Is it the lack of time? Or some other reason or excuse?

    Let me repeat at the sake of sounding re
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    undant. If you want to sell MORE every year you MUST get better every year.

    So let me ask you;


    What is on your agenda this year to improve
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    your skills?
    What is your budget this year for improving your abilities?
    What time have you allocated to learning and improving?
    Wh
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    at career development organizations are you going to join this year?
    What books are you going to read this year?


    Let me leave you with s
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    me of the statistics and concepts that have driven my personal development philosophy for over forty years.

    - Less than ten percent of the popula
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    tion gets what they want from life.
    - Less than five percent of the population routinely invests in the improvement and

    development of their
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    skills and attitudes.
    - Less than seven percent of the new ideas you are exposed to are remembered after

    only two weeks.
    -The cost of f
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ailure is always higher than the price of success. -You have 24 hours a day to create a worthwhile life. How much of that time is

    allocated to
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    our getting better?
    - If you want to beat the competition you have to be better than the competition.
    - If you want to increase your sal
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    es and income you have to increase your learning.
    - Less than four percent of the population have specific written goals for their life and

    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    areer.
    - Where you end up in life has more to do with the direction you are traveling every day

    than where you have been in the past.


    I
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    hope you have a successful and prosperous 2007. But if you don’t, please don’t point your finger at anyone or anything. Just look in the mirror


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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