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Useful Advices - What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?
Imagine for a moment that you get a call from a good friend…
They invite you to dinner to discuss something “very important”. You have no clue what this
They invite you to dinner to discuss something “very important”. You have no clue what this
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
“very important” subject is, but they’ve peaked your curiosity and accept their invitation. You have other things to do but are dying to know what’s so dar
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n important that they’re willing to buy you dinner. After all, this friend is the biggest penny-pincher you know, they never buy you anything, let alone d
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nner!
They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’
They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
re taking me here!”…
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, noth
They reply with, “Oh, noth
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“Wh
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“Wh
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll en
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll en
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
d this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nfo?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed gett
In the past articles you’ve received from us, we’ve discussed gett
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ing the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a deci
Now, you need to deliver the goods. Help them make a deci
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ion to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertiseme
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nt.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do bus
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do bus
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ness with you.
This copy should differentiate you from one or more of your 3 forms of competition, provide emotional triggers to the recipient’s hot butto
This copy should differentiate you from one or more of your 3 forms of competition, provide emotional triggers to the recipient’s hot butto
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ns and work with the major human motives.
But, when it comes to self-storage marketing, you absolutely must communicate why they should choose you over th
But, when it comes to self-storage marketing, you absolutely must communicate why they should choose you over th
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
facility down the street. Your reasons better not be the canned fluff that everybody else uses…
You know what I mean, stuff like: Secure Access, On-Site
You know what I mean, stuff like: Secure Access, On-Site
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’
Everybody says that stuff, be bold, be different and by all means, don’
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to ta
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to ta
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ke, but is so brutally critical to your self storage marketing success that ignoring it will cost you an untold amount of cash…
Copyright 2006 Derek Naylo
Copyright 2006 Derek Naylo
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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