Useful Advices - Business

The first thing to remember is that anxiety or nerves means you are alive and without them your resulting presentation would be like you - dead!

What yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u need to do is learn to control your anxiety and use it to fuel your enthusiasm.

Identifying Fears:

To control your anxiety you must identify what it is that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you are afraid of -

Is it forgetting your lines?

Is it the audience size?

Once you have established what exactly you are afraid of then establish whether or not yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

can control it.

Imagine you are the captain of an airliner; do you fear flying? Of course not, because you are in complete control of not only the aircraft but also,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the crew and the passengers.

You have a flight plan and before you take off, you know the payload, weather conditions for the flight, arrival time, departure time et

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. However, what is most significant, you are familiar with flying, you are comfortable with all of that responsibility, because you have flown so many times before and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you know virtually everything there is to know about that aircraft.

Therein lies the secret; the more presentations we deliver, the more accomplished we become but e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ually, we must know what we are talking about, we must know our subject matter inside out, otherwise our audience will find us out

Let’s consider the areas that yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u can control:

Your audience - After all you invited them.

Your material - You designed it.

Your resources - You chose to utilise them.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Yourself - You’re no puppet.

If there are any areas you’ve identified that you can’t control, forget them - it’ll probably never happen.

Controlling nerves an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d reducing anxiety:

Organise - Give yourself plenty of time to prepare, know what is going to happen and when. Take the time to rehearse your presentati

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on, preferably with someone you know well. Get them to pride you with objective and constructive criticism.

Visualise - Get into the habit of visualising how t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e presentation will go, that way the environment will feel familiar even if it’s your first time. Imagine the end of your presentation and your audience smiling with a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ppreciation

Drying Up - Make bullet point notes on individual postcards to prompt you (not lengthy scripts) - you may not need them but they will give you that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

“comfort zone”. Do remember to number them though, just in case you accidentally shuffle them

Relaxation - Before your presentation take some time for yoursel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f to relax, breathe deeply, go out into the fresh air and clear your head. Do not allow your mind to mentally rehearse the entire presentation, because you need simpl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to concentrate on your opening lines. Once you have successfully navigated your way through the first couple of minutes, you will begin to relax – a strong opening is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

crucial

Warming Up - Clear your throat, practise your smile, drink some water to ensure you are hydrated etc.

Dress appropriately and check your posture
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
> -If you look the part everyone will assume you know what you are talking about anyway!

Become mobile - It will keep your audience awake.

Use eye contact
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
and smile - They can’t fail to pay attention.

And finally - practice, practice, practice!

Copyright © 2006 Jonathan Farrington. All rights reserve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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