Useful Advices - Business

In a world where the Internet competes directly with retail stores around the world, it’s getting more difficult

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for the everyday mom-and-pop shops to stay in business because of the ever-increasing popularity for people to sh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

p online.

Back in October 2004, Google integrated their Froogle price comparison website with their Google SMS (

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hort Message Service). As the Internet becomes more popular, especially with the accepted popularity and integrat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on of mobile devices, I feel services this are something retail stores should be aware of. As people are shopping

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

offline, a user can simply text message Google and receive a quick result of price comparisons from various onlin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

outlets back to their mobile device.

For those of you who are not familiar with Google SMS, it is a Short Messa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e Service that enables you to search Google, via a mobile device, and have your results returned as a text messag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

back to you. For all of us who are familiar with text messaging, all you have to do is text message your search

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uery to 466453 ('GOOGLE' on most devices) and Google will text message the results back to your mobile device. Fo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a complete list of the available queries, visit the Google SMS homepage.

For those of you who are not familiar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ith Froogle, it is Google’s price comparison website and allows a user to search for specific products in the Goo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le database to compare prices. The results are generated, listing the various prices and websites where the user

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an purchase the product from.

Put these two together and you have a way for users to compare prices while they a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e shopping in your store. Now don’t get me wrong, I’m not suggesting that this will definitely take business away

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

from you anytime soon, but I am suggesting you should be aware of services like this and realize the importance f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r you to stay knowledgeable to keep your business competitive in the rapidly growing Internet world.

If you have

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a website and are interested in having your products included in the Froogle database, you must first submit them

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

manually to Google Base. By inclu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing your items in Froogle, they will automatically be searchable through their Google SMS - Short Message Service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The question is, do your clients really want what you are offering? Are you meeting their needs and helping them with the issues that are most important to them?

What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and ente...

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Useful Advices - Froogle Price Comparison with Google SMS - Should Retail Stores Beware?

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