Useful Advices - Business

If you’re sick of cold calling or you simply want to supplement your cold calling efforts the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n you need to be using the amazing power of email.

Email is so common of a tool that it is o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ften overlooked especially in the profession of selling. Next time try sending an email inste

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ad of dialing that phone to try and talk to someone you’ve never met before.

Email has some

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ajor benefits over cold calls. The most major benefit is that your prospect can read your ema

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

il when they have the time and it’s not going to interrupt their day like a cold call would.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

It also allows them to save your email and get back to you at a later date if you reach them

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at a time that’s not right. A cold call can’t do that.

So what do you do?

Well first you ne

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d to get the email addresses of your potential prospects. This is simple. Just about every bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

siness card has an email address on it. To collect emails you could also visit multiple busin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

esses in a day collecting business cards that will fill your list of prospects to email. You

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

can even buy a list from a list broker of targeted prospect’s email lists for fairly cheap if

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you want to save even more time.

After you obtain the email address you need to write your m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

essage. Write one message for your list of prospects but make sure to personalize each one be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fore sending them out.

You want to make it personal yet professional. Greet them by name, in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

troduce yourself and get right into your message. Don’t make it sound stuffy like your compan

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

’s brochure. Write the email as if you are telling a friend about your great product. Then to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

close the email you need a call-to-action. This is specifically telling your prospect what t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o do next. You could have them call you, fax you, or email you back.

Don’t underestimate thi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s method. You will get a far greater response from this then you ever would from cold calling

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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