Useful Advices - Business

Far too often these days I run into people that are allowing technology to control their lives when it doesn't have to be that way.

Put bluntly, a blackberry,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a laptop, a cell phone or a PDA shouldn't be controlling your life. If they are, it may be time to take the power back.

In fact, I'm only in my early 30's an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I can remember a time when we didn't have automated voice-mail or call waiting. And a cell phone was a luxury. But guess what, even back when people didn't ha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ve cell phones if the car broke down on that road so far from home, they still survived.

Of course I'm not saying that we should leave our cell phones home or

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

go back to a time when we didn't have cell phones because they (cell phones) have certainly saved some lives and they have certainly made our lives more conven

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ient and easy in many ways.

But unfortunately, far to many people are reacting to these technologies rather than being proactive, and I feel that this can not

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

only hurt our potential for balance but in some cases it can hinder our productivity rather then help.

For example, when I purchased my first handheld device

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

I was so impressed by how much easier it made the process of checking emails, I didn't realize that I was letting it control me and that it was turning me into

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a reactive business professional.

How was it turning me into a reactive professional you ask?

Well, for starters, as soon as an email would arrive, I would s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tart working on the task associated with that email and soon as I was spending countless hours working on tasks that had no true benefit or effect on my sales

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

areer and also tasks that had nothing to do with the plans I'd set for the day the previous evening or week.

Secondly, I didn't realize the power that little

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

device had until I started jumping up to check the email the second the little rig started buzzing.

So yeah, I've been there, but I quickly discovered that ra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

her than adding hours to my day the device was in some ways taking time away from it. And it wasn't the device's fault, it was my own. Now that I use the devic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e in the manner that works for me the device has truly become a time saver and a great device for increasing my productivity, but for me I had to take the powe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

back for the full benefit to be realized.

And here's how I did it.

1) I decided to turn the buzzing off and simply set the device to silence so that I would

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n't know when an email was arriving.

2) I stopped bringing the device with me during non-business hours.

3) Because I didn't no the exact second every email

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ame in I started setting aside time to check and reply to emails (proactive) rather than replying to every email the second it came through (reactive).

I stre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ss that these little modifications may not work for you but for me they made all the difference in the world.

The main thing is that you figure how to put the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e devices to work for you rather than the other way around.

Just remember this: there were top performing sales professionals long before these technologies e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

xisted and so even though these devices may increase your efficiency, just make sure they are not taking from it.

And so, Until Next Time, Yours in Success

C

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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