Useful Advices - Business

Have you ever heard of any of these people:

· Dale Earnhardt

· Dr. Phil

· Martha Stewart

· Donald Trump

· Madonna

·

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Billy Graham

Regardless of their chosen profession, business or discipline, each of them is successful for a variety of r

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

asons; but one thing they all have in common is that they are or were relentless self-promoters.

Being a self-promoter ca

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

conjure up many different images in the minds of many, some negative, some arrogant, some self-serving and some envy; but

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in the end, this ability separates the also-rans from the supper successful. If you think of Herb Kelleher, (the founder

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f Southwest Airlines), you might think he was a lunatic. If you mention Bill Clinton, you’ll get two very opposing reactio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ns; and if you bring up the name Michael Jordan, you might get very consistent reactions. But one thing they all did was s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lf-promote in one way or another.

As I was thinking about writing this book, I was wondering: Has anyone ever been super-

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uccessful who did not have self-promotion as their companion as they brought their ideas, products, or talent to the rest

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f the world? I couldn’t think of anyone. Maybe you can, but I’ll bet that if anyone has achieved enduring and satisfying s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ccess, self-promotion was high on their list of traits.

What exactly is self-promotion? Is it self-confidence? No. There

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

are a lot of people with strong self-confidence who are not comfortable in self-promotion. Is it talent? No. Many very tal

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nted people have never been successful or publicly heard of.

I could also mention numerous people in specific professions

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

who are super-successful, but because they are not relentless self-promoters, you don’t hear about them; their success is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

not measured by fame.

Now don’t get me wrong here. I am not saying that fame or fortune equal success. I am only saying t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at self-promotion is one of the most evident traits of successful people. Let me illustrate this with familiar examples.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Is Donald Trump smarter than other corporate executives? Is Oprah Winfrey better looking than other media people? Was Bill

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Waldron (the founder of Wal-Mart) better educated than you or me?

I am telling you, education is important. Talent is imp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rtant. Effort is important. Timing is important. The right contacts are important. But even if you have all of these, you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

an still never achieve greatness or sustained success without the willingness and ability to be a relentless self-promoter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Are You A Self Promoter?

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