Useful Advices - Business

A Successful Appointment Is About Reaching A Mutually Beneficial Agreement Between The Parties Involved.

Would you ever make an appointment with so

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

meone you knew would waste your time, money and resources? If you are smart, I am sure you wouldn’t.

Let us change the question. Would you ever m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ake an appointment with someone you knew would deliver value and increase your worth in relation to your time, money and resources? The most obvi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ous answer is yes. If your answer is ‘YES’, then why on earth do you think people still go to appointments thinking of what they want out of it rat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

her than what’s in it for their clientele (this could be a buying customer, an employer, investors or anyone you are trying to gain a commitment fr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

om). When your focus is about getting what you want rather that giving them what they want, you will most likely walk out of the meeting empty hande

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d.

Why?

Another question for you to consider answering: Would you ever make an appointment with someone who was not willing to give you want you w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

anted and needed but was seeking to get something from you? Probably not. It does not benefit you in anyway. That’s why!

No wonder most appointmen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ts never result in a total success. Everyone is thinking in terms of what’s in it for them. I wonder what would happen if we did the following:

Se

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e things from our prospective clients point of view and put ourselves in their shoes instead of ours.

Establishing what their immediate and long te

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rm needs are.

Focus on how what we have to offer can meet their immediate and long term needs, with a keen interest to see their business grow.

Th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is Step By Step Guide Guide Should Also Help:

1. Target clients who can afford to pay Would you take a job with an employer who couldn’t afford to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

pay you or give you what wanted in relation to your career? probably not.

2. Do your homework Who are they? What do they stand for? What do they

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

do? Where do they want to be? How do they plan to get there? What do they need to get there and how does what you have to offer meet this need? You

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

don’t go for an exam without preparing for it. Preparation is about knowing what is required and giving 110% more than is required.

3. Walk in the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ir shoes Just because you feel the answer to the questions should be answered in a certain way that is different from what is required, will not ge

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t you an ‘A*’. This is a definite ‘F’. By walking in their shoes, you understand what they want.

4. Invite them to try your shoes Once you can see

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

things from other people’s point of view, they will most likely see things from your point of view. This is where you show that you have what they

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

want.

5. Help them to see it working for them Imagination is a gift for all. Use it to help them see the end results, then they will see the added

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

value.

6. Give them what they want At this stage, make the offer and ask for the order at your price. Remember, they can now see the added value.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Perhaps you have seen the catalogs or talk to a company that rents giant blowup guerrillas that you can use to help advertise your store. But does it really makes sense to put a big blow up guerrilla in front of your store to make people look and get their attention? In some cases it does, but consider if you will that the guerrilla needs to wear a sign on his chest that says; Big Sale!

Meetings are here to stay, so it makes sense to make these sessions work for you. There are eight things you can do to reach this goal.

IT marketing can be accomplished in a number of ways, including by giving speeches or seminars. Find sweet spot prospects and keep your talks short to help this form of IT marketing.

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