Useful Advices - Business

A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will gr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ab attention faster than an email, ad or sales letter.

Make it BIG

A giant postcard, also called an oversized, jumbo, or #14 postcard is a low-cost, effecti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ve device for branding your business and creating prospect response. Start with a 6" x 9" or larger size postcard and print in full color to make it stand out

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

from the stack of white envelopes in today's mail. Postage is the price of a first class stamp.

Customize It

Find a printer who can print "variable data" a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd you can customize the postcard with your prospect's first name in the design along with their mailing address. Who can resist reading a postcard with their

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

very own name in the headline? You don't need to use peel and stick address labels anymore either!

Brand It

I recommend several mailings using the same bra

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd, theme, or graphic to make a memorable impression in your prospect's mind. Make your brand simple, unique and easily identifiable. If you are selling an in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

formational product, workshop or seminar are positioned yourself as the expert, I recommend that you use an engaging photo of yourself somewhere in the layout

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

Make a Series

Remember, it takes repeated impressions-some say 7 or 9 times-before your prospect will buy. Mail out your postcard or series of postcards b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

efore and/or after an event such as a tradeshow or conference where you are exhibiting or before your own event.

Use a Catchy Headline and Stunning Graphics

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

On the front side, write a provocative statement, compelling question or catchy headline directed to your target market. Add an unusual, colorful, or stunnin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g graphic or photo. Check out royalty-free stock libraries for low cost photos and illustrations at these sites: www.istockphoto.com, www.photos.com, and www.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bigstockphoto.com. If you lack creative talent, hire a graphic designer to prepare the file for your printer.

Keep it Simple

The copy on the back side of th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e postcard needs to be compelling, clear, clean and simple. No one will take the time to read a " textbook" of tiny type. Use bullet points if necessary to br

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eak up the text and turn it into an easy-to-use list. Highlight your contact information (phone number and/or website) with a contrasting color or bold font.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Be sure to leave 5/8" margin of white space on the bottom end of the mailer side. This is where the post office will imprint a bar code, and you don't want it

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to cover your important information!

Tell the Prospect What to Do

You may want the prospect to call you or contact you via email. You can direct him/her to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your website for free offers. Then capture their email addresses when they sign up for your free ezine, report, audio recording. Be sure to follow up right a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

way.

Don't forget your call to action. Be absolutely clear with what you want your prospect to do next. This is the last line of text on the back side of the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

card, right above your contact information.

Put this hard working tool to work for you and just watch your response rate soar!

Copyright 2006 Karen Saunder

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.usefuladvices.org.ua/article/3624/usefuladvices-Create-a-Giant-Postcard-to-Market-Your-Business-and-Get-Results-Fast.html">Create a Giant Postcard to Market Your Business and Get Results Fast!</a>

BB link (for phorums):
[url=http://www.usefuladvices.org.ua/article/3624/usefuladvices-Create-a-Giant-Postcard-to-Market-Your-Business-and-Get-Results-Fast.html]Create a Giant Postcard to Market Your Business and Get Results Fast![/url]

It better for people starting a new venture to form a separate business entity such as a corporation, as it is a great way to protect personal assets and keep business separate from personal life as it offers liability protection, and many other benefits. It is very easy to incorporate in the state of Arizona.

It is important to have label printers that are portable and hence can be carried from one place to another so that labeling can be done on the spot. There are many portable printers available today that have a battery inside that is rechargeable and allows the printer to work for hours before a recharge is necessary. These handheld printers are lightweight and compact and can be easily carried. A keyboard is integrated with the printer to allow the user to enter the details to be printed.

What are the most frequently cited serious violations of the concrete and masonry standard? The following are OSHA's top four followed by suggestions and protective measures you can use to make your jobsites safe.

Tags

Links

Useful Advices - Create a Giant Postcard to Market Your Business and Get Results Fast!

Related Articles: