Useful Advices - Business

When was the last time you received a hand-written piece of mail? Better yet, when was the last time you thanked

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a client or prospect or referral source by taking pen to paper and actually writing a sentence of two of gratit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ude in your own handwriting?

Thanks to technology, we enjoy faster communication than ever before. A direct mai

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l piece can be designed, printed, mailed and in your prospects’ hands in a week or two. Most of us have mailboxe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s clogged with electronic newsletters. An email can be sent in seconds, and forgotten or ignored just as quickl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

.

I have found that while print and digital communications have their place in a well-thought-out marketing pla

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n, that the most effective (and cheapest) form of marketing I have done is to take five minutes out of my day to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

write a sincere note to a client or potential client.

First, I think about what I want to say – “thank you “ a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lone won’t do the trick. If I am thanking someone for time spent in a meeting, I explain why I felt the meeting

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

was productive. If am thanking someone for referring me to a new prospect, I tell them that I have met the prosp

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ct, or am scheduled to meet the prospect and that I will keep them posted on how things go. I remind the referre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r (and myself), that they have trusted me with the name of a friend or colleague and that I will respect that tr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ust.

Finally, I sign the card, and slip in a business card (always), and make sure to handwrite the address on

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the envelope. How many times have you seen a laser printed envelope and tossed it, anticipating some kind of sal

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es offer? Handwriting the address on the envelope greatly increases your chances of having someone open it.

A

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ord about card selection: keep it simple. If you can afford to have your name or logo printed on your own note c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ards, that’s great. But if that isn’t in your budget, a tasteful store-bought card will work, also. Keep a stash

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of stamps around and hand-stick the stamps to the card for that homemade touch.

You’ll be amazed at how pleasa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntly surprised the recipient will be. I frequently find people thanking me for thanking them! The old fashioned

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

handwritten note really works! It’s a small gesture that shows you made that most valuable investment: your time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Grow Your Business The Old Fashioned Way - With A Handwritten Note

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