Useful Advices - Business

One morning long ago, I was in my office when an attractive woman, carrying a briefcase and wearing her best "selling suit", came into the office and asked for my boss. I c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ould see through my bosses glass partition that he was on the phone, so I asked her to take a seat till he was finished.

In the meantime, I was trying to make small talk, s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I asked her what she was selling. Being a salesman myself, I thought it might establish some common ground that we could both relate to, but I guess she took umbrage to my

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

question, because she retorted with an air of indignation that "she was a lawyer and not a salesman." I then asked her as to the purpose of her visit and as it turned out,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he told me that she was representing a charity and was there to solicit a donation from my boss. I wasn't all that surprised about her hesitancy to admit both to me and to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

herself that I was right, and she was indeed selling something. But how did I guess, you ask? Well, that's because we're all selling something.

Everytime a receptionist a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

swers the phone she is in a selling situation. Everytime a cashier rings up your merchandise she is selling. A TV repairman, a waitress, the butcher, the baker, the candle

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stick maker; they're all selling something. A good teacher will "sell" you on the value of having a good education. Even a doctor or a lawyer has to sell their services.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f you don't believe me, just check out the advertisements that you see on TV, in the newspaper and on the internet. Speaking of the internet, the E-bay revolution and the i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nternet explosion are all about selling. Every website that you see is selling something. Everybody wants more business. Now obviously, there are some professions that ar

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

more insulated from selling than others, but eventually, everyone is put in a position where they are selling something.

One selling situation that we have all been in is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hen you're looking for a job. That is the ultimate sale, the sale of yourself.

Perhaps for good reason, but the sales profession has gotten a bad rap, so even some sales p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ople are embarrassed to admit that they sell for a living. But like it or not, selling skills are some of the most valuable skills that anybody can have. And in my opinion

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, the sales profession is one of the greatest professions that there is. One of the reasons that I believe this is because it is one of the few professions that requires no

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

formal education. Don't get me wrong, most fortune 500 companies require a college degree before they'll hire you for sales. But unlike being a doctor or a lawyer or an ac

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ountant, the sales profession is open to anyone with the desire and the drive. And with the abundance of educational resources now available on the internet, sales excellen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e is within anyone's reach.

Despite what you might have heard before, Sales is the oldest profession in the world. The other profession that claims to be the oldest profes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sion in the work is really just the product. Sales is a great career and has always been financially rewarding for those that excel at it. But as the industry progresses a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d distances itself from the pushy, sleazy stereotype that has been the accepted norm for too long, it will continue to evolve into a noble and respected profession that is a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

so personally fulfilling.

So hold your head high and be proud of your profession. Remember, nothing happens until someone sells something. And we're all selling something

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Bob Dean Stanford, specializes in assisting web-marketers automate their sales presentations through instant video, audio presentations and newsletter publishing.

In the food-service industry, advertising is critical. There are many ways to use buttons and badges in this industry. When the advertising budget is tight, a button maker will expand those precious dollars.

Financial planners can use their expertise to garner free publicity that builds their practice and accelerates their growth. Publicity guru Ned Steele explains that independent financial planners don't need the heft of a large firm behind them to get media attention.

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Useful Advices - We're All Selling Something

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