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  • Useful Advices - Characteristics of a Successful Professional - A Propensity to Take Risks

    What sets the exceptional professional apart from the average? Regardless of what the profession, from sales to psychiatry, the exceptional professionals share certain characteristics. Here is one: The pro
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    pensity to take risks.

    Now, don't get the wrong idea. We're not talking about skydiving here. Nor are we talking about sinking your life savings in the new start up dot com that your friend told you about
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    I don't mean taking risks that might endanger your health, safety or long-term security.

    Instead, I am talking about taking risks that force you to move out of your comfort zones on the job -- risks that
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    will stimulate you to stretch yourself, to become more competent, to gain skills that you may not have, to expand your abilities and, maybe, in so doing, help you become more effective and more efficien
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    .

    Here's an example. When I began my business, my focus was 100% on consulting. I had never given a seminar in my life. But I read the books on how to build a consulting practice, and all the experts reco
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    mmended giving seminars as a way to build your consulting practice. So I determined to do so.

    I developed a program, How to Find, Interview, Select and Hire a Good Salesperson," and approached the loca
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    business college with a proposal to jointly present it. They agreed, and a few months later, I presented my first seminar. It was a huge risk - something I had never done before. It caused me to stretch
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    myself and to learn a new set of skills. I could have failed miserably. But, the seminar was successful. And that one led to another, and that to yet another. Within a couple of years, I had discovered
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    hat speaking and training could be major parts of my practice. Today, my speaking and training income exceeds my consulting income by multiples.

    If I hadn't taken that first risk, I would never have built a
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    successful speaking practice. That practice has allowed me to travel all over the country, and to present in many countries around the world. Not only has my income expanded, but my life has broadened a
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    well.

    That's the kind of risk I'm talking about. It's the kind of risk that calls on you to expand yourself. If you fail, it can be emotionally painful, and perhaps financially troublesome. However, if y
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    u are successful, it can lead you to other, and greater opportunities.

    Test me on this. Talk to someone in your profession who has become exceptionally successful. Ask him/her about the risks they have ta
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ken in their professional lives. You'll find, I believe, that almost every successful professional has stretched themselves beyond their comfort zones at a number of different times. It's one of the char
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    cteristics of the highly successful professional.

    If you can build a propensity to take these kinds of risks into your mind set, you'll grow faster and further than if you remain safely inside of your c
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    omfort zones.

    You take risks in a lot of ways. As a salesperson, when you call on a different type of customer than that with which you have become comfortable, you take a risk. For example, when you call
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    on the Chief Financial Officer of a business instead of just the production supervisor, you've stepped out of your comfort zone and taken a risk.

    In every profession, when you choose to implement any new
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    strategy or tactic, or you chose to do something differently, you take a risk. When you choose to try a new way to make a presentation, contact your clients, or locate your office, you are taking a risk.
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    When you chose to question and then change some long-entrenched habit, you are taking a risk. When you expand your efforts in any direction that calls for you to stretch and attempt something new, you ar
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    e taking a risk.

    Some of those risks will turn out well, others will become failures. Regardless, the simple act of trying something different and new will help you. You'll gain confidence in your abiliti
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    s, and you'll learn from both your successes as well as your failures. Your life will expand, you'll grow wiser, and you'll become more successful.

    That is the sure payoff for every risk thoughtfully take


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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