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    Recently I was out shopping. I returned to my car, put the shopping in my boot, got
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    in, took things out of my pockets and got comfortable. Just as I fired up the engine
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    I heard a frantic tapping on the window on the front passenger seat door. I see a m
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    iddle-aged lady banging away at my window. I immediately think 'Oh no what have I do
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    e?'

    Have I hit the car behind me, or perhaps just run her dog over?’ I scramble to
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    open the window. ‘Excuse me perhaps you could give me two dollars to get home?’ she
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    sks me.I angrily ask her why she couldn’t have asked someone on the street and why s
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    he needed to bother someone already in his car. Then I pulled out two dollars. Immed
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ately after, it occurred to me that this woman playing a rather cunning trick.

    I de
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    cided to watch her for a few minutes. As I suspected she continued to knock on car d
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ors just the drivers were about to head off. The next three drivers all gave her mon
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ey! Experience tells me she wouldn’t have been nearly as lucky asking passersby on t
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e street. I doubt she would have got anything from a random four people on the stree
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    t.

    At that point I realized that she understood more about sales than many company
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    anagers. She was using a strategy I call ‘Reverse psychology shock-closing technique
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ’.The element of surprise can work wonders when trying to close a deal. Sometimes a
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ose of 'cold water' is just what is needed to knock prospects out of their lethargy.
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products


    ‘Reverse psychology shock closing’ isn’t for everyone. Most companies don’t requir
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    such drastic measures to sell. However this strategy may land you that big client y
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ou have been chasing for months who hasn’t responded to other softer selling methods


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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