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Useful Advices - Increasing Sales In Regional Areas - Woodland Designs Propagates New Growth
Tips on Business Growth in Regional Areas
Since doing the Eyes Wide Open Strategic Stock take in 2002, Woodland Designs has grown to become the Blue Mountains' leading garden design and horticultural company. Always on the lookout for new forms of promotion
Since doing the Eyes Wide Open Strategic Stock take in 2002, Woodland Designs has grown to become the Blue Mountains' leading garden design and horticultural company. Always on the lookout for new forms of promotion
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
, Felicity Hallam, one of Woodland Designs directors, put the company on show at the local community festival. With invaluable assistance from Eyes Wide Open, Woodland Designs' first foray into public shows was a success. Felicity explains how they did it, w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hat worked and what they'll do differently next time.
The Event
We booked a space at the Black heath Rhododendron Festival, which is one of our community's headline annual events. The Festival is in early November when spring is at its peek. The reasons we
The Event
We booked a space at the Black heath Rhododendron Festival, which is one of our community's headline annual events. The Festival is in early November when spring is at its peek. The reasons we
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
chose this event included:
o Low pressure - this was our first attempt, so we didn't want the pressure of a major trade show
o Access to our market
o Low cost
What were Our Objectives?
We'd been contemplating using festivals and shows in our local area
o Low pressure - this was our first attempt, so we didn't want the pressure of a major trade show
o Access to our market
o Low cost
What were Our Objectives?
We'd been contemplating using festivals and shows in our local area
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
as a form of promotion for some time. We had many objectives, some of the major one's being:
o Reaching people new to our area
o Educating people about what we do
o Distributing promotional material - mainly our very popular postcards
o Being active in t
o Reaching people new to our area
o Educating people about what we do
o Distributing promotional material - mainly our very popular postcards
o Being active in t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
he community. Since ours is a small and close community, supporting community events and showing leadership reflects well on us.
o Collecting names for our email bulletin list
o Trial run. If this event was successful, we intended to make regular appearanc
o Collecting names for our email bulletin list
o Trial run. If this event was successful, we intended to make regular appearanc
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s at similar events a permanent part of our promotional plan.
It's All in the Planning
We began by making a thorough plan. We sat down and discussed our objectives then developed the plan around them. Our display consisted of two main parts; a garden displ
It's All in the Planning
We began by making a thorough plan. We sat down and discussed our objectives then developed the plan around them. Our display consisted of two main parts; a garden displ
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ay and our documented portfolio and sample plans. The garden display was to attract attention and the portfolio and sample plans were to educate people about the services we offer. Once we had our plan roughed out we took our ideas to Eyes Wide Open. The out
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
standing team at EWO helped us refine our plan by challenging our thinking on a number of aspects including our processes for following up from the event. Prior to the day we assembled our display off-site as a trial run. This re-assured us our display would
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
be suitably eye catching and helped things run more smoothly when assembling the display on the day of the event. Staffing the display was an important consideration, rotating the personnel meant our presentation remained fresh and enthusiastic for the entir
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e show?
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
team cohesion and pride in the company. We are particularly happy with the following benefits that emerged from the day.
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
point of difference
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festiva
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festiva
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
l helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our effort
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our effort
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We also know from experience that face-to-face contact is one of our stron
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
est and longest lasting forms of promotion. Working with Eyes Wide Open over the years has taught us the value of having strong and consistent branding. Events such as this help to reinforce our local presence. Our professional appearance and attitude sets a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
re far apart from our competitors. Although service based companies might not think of festivals and shows as a major possibility for promotion, we have found that these events can be an exciting and rewarding form of publicity. Appearing at shows has now be
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
come a permanent part of our promotional plan.
Tips
o Give yourself sufficient lead-time for planning and organizing. For a first show, about a month is reasonable.
o Think about the type of questions people will ask you on the day and write down planned
Tips
o Give yourself sufficient lead-time for planning and organizing. For a first show, about a month is reasonable.
o Think about the type of questions people will ask you on the day and write down planned
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
esponses.
o Have a trial run of your display before the show so you can iron out any glitches before the day.
o Be welcoming. Try to engage people in conversation rather than bombard them with a high-pressure sales pitch.
o Include something unexpected or
o Have a trial run of your display before the show so you can iron out any glitches before the day.
o Be welcoming. Try to engage people in conversation rather than bombard them with a high-pressure sales pitch.
o Include something unexpected or
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
attention grabbing in your display. This will help draw a crowd and will be a good conversation starter.
Woodland Designs is a garden design and horticultural company based in the Blue Mountains, near Sydney, NSW, Australia.
http://www.eyeswideopen.com.au
Woodland Designs is a garden design and horticultural company based in the Blue Mountains, near Sydney, NSW, Australia.
http://www.eyeswideopen.com.au
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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