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Useful Advices - Suddenly It Was Easy To Make Sales
As I took my first tentative steps up the career ladder I worked out that there was an element of selling in any job.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Everyone has to make sales and that scared the hell out of me.
The way I look at it is that to get anywhere in life
The way I look at it is that to get anywhere in life
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
you have to persuade other people to your point of view at some time. And persuading other people to do what you wan
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t or to think like you think is what effective selling is all about.
The problem I had, and I guess most people face
The problem I had, and I guess most people face
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
similar kinds of challenges, was nervousness or stress. The moment I got into any situation where I had to persuade o
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ther people, I lost confidence. I became a bundle of nerves.
Having been a Business Coach now for more than a decade
Having been a Business Coach now for more than a decade
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
I now know that stress afflicts the majority of people when they have to put their opinion on the line in an importa
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nt situation.
So, how does someone who is ambitious to build a business overcome their greatest enemy? For me it was
So, how does someone who is ambitious to build a business overcome their greatest enemy? For me it was
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
a matter of getting my self image sorted out. The challenge was that I just didn’t see myself as a salesman. In fact
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
I thought of sales people as being a somewhat “uncouth” and “flashy” breed of people.
It took me a while to come rou
It took me a while to come rou
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd to thinking that selling is probably the highest and most valuable skill in business. When I started my own busine
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ss I soon came to realise that it was a matter of Sell or Starve. So I determined to master the art of making sales.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
My lucky break came when someone recommended a book by Dr. Maxwell Maltz, an eminent plastic surgeon. That book led m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e to understand that I was going into sales meetings carrying a whole lot of junk from my childhood which was putting
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
me into a nervous and defensive position.
With the aid of my NLP training I was able to re-create parts of my self-
With the aid of my NLP training I was able to re-create parts of my self-
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
image and arrive in situations where I had to make sales in a much more relaxed and confident frame of mind.
To my w
To my w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
y of thinking it is imperative that any tools I learn about should be easy to use. It’s no good having a whole armour
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y of knowledge if you can’t put it into practice and make it work for you. So, when I invented a way to make it easy
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
for me to overcome my nervousness in order to make sales it had to be a toolkit that is easy to use.
Today I know, f
Today I know, f
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rom the results of others I coach, that my method of overcoming “sales stress” really does make it easy to make sales
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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