Useful Advices - Business

So you are ready to meet your prospective client and to sell them your service or product. You kn

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ow what you are going to say to get them excited about the prospect of doing business with you. Y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou are probably wondering how you can sign them up immediately, before they have a chance to leave

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your establishment.

If your prospective client says that they need to think about it or consult

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

omeone else before making a decision, you have to make sure that you get them excited about the pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ospect of using your product or services. You also need to give them enough information so that t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hey can make the decision and handle any objections that may come up.

Things to include in your S

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ales folder:

Your Corporate Profile –

This professionally-presented document should include the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

istory of your company and the products and services you offer. You should also include the benefi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts of doing business with your organisation. This professional presentation will enhance the perce

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ption of your company in your prospect’s eyes.

Testimonials -

Include as many testimonials from

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your clients as you can (a ‘What Clients say…..section). This is a good way to achieve greater cr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dibility for your product or service, with an outside party verifying your claims. These testimoni

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

als should include a punchy headline.

List of client results -

List the outstanding results that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you have achieved for clients (only a paragraph or so for each client) in a section called “Amazi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng results achieved…”

Case Study of clients -

Include in depth case studies showing before and a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ter using your product or service scenarios of your clients- Success stories of your clients!

Pre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ss coverage -

Include in your folder good quality copies of all press coverage that you have rece

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ived.

FAQs -

Include a section on ‘Frequently asked questions’ outlining the main objections and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

fears that people often have.

For more information and tips go to http://www.wordsthatsell.com.a

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the most aggravating problems with meetings is people who arrive late. Here's how to fix it.

If you stick with what you KNOW you are good at, you are always confident and calm in your work. You know how to market yourself, and you know who you're marketing to!

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