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Useful Advices - Build Trust and Loyalty, Creative Follow-Up With Cards
Follow-up Before and After the Sale
If you are new to sales or a proven veteran, you are probably looking for ways to improve your bottom line. There are many ways to market and promote yourself and your product
If you are new to sales or a proven veteran, you are probably looking for ways to improve your bottom line. There are many ways to market and promote yourself and your product
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
or service. Sometimes it is the tool that is the simplest, inexpensive and easy to use that is most often overlooked. Implementing good follow-up before and after a sale is the tool that will build trust and lo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
alty, grow your bottom line and keep it growing.
Personal Touch Paves the Way
What I am talking about is greeting cards. If you continue you sales efforts and follow-up lunches, meetings and phone calls with a
Personal Touch Paves the Way
What I am talking about is greeting cards. If you continue you sales efforts and follow-up lunches, meetings and phone calls with a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
simple card expressing thanks and appreciation, you will become the one who is appreciated. Do this consistently and you will become the one that is remembered, referred, and trusted. You will make the sale or cl
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
se the deal.
Appreciation Over Self Promotion
It is puzzling to me why this tried and true sales technique is overlooked an underused. The proof of the technique, I’m sure can be found in a bunch of statistics
Appreciation Over Self Promotion
It is puzzling to me why this tried and true sales technique is overlooked an underused. The proof of the technique, I’m sure can be found in a bunch of statistics
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
but you can know the power of it by being the recipient of someone who uses this technique. Of all people selling today, I learned how powerful this approach is from a paint contractor. He was referred to me by
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
cashier working at a grocery store checkout line, someone that I had never met before. I just commented how beautiful this spring day was and followed it with “I should be painting my house”. Well before I knew
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
it I had his card in my hand and a hearty recommendation. To keep a long story short, I got three estimates and his was not the cheapest but all estimates were pretty close. He followed up with a thank-you card a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
d a list of painting tips and his contact information. I procrastinated on it for two months and during that time received two more cards. One card with paint brush cleaning tips and contact information including
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
his website. The other card with his favorite local paint store and contact information. When I finally got moving on the paint work that needed to be done, I automatically wanted him to do the work. He was the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nly one who stayed in contact. He offered me good advice and information. And I never felt he was being pushy. His cards were very professional and had different photos of some of his completed jobs. The results
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
were very high quality work at a great price and a contractor that I am proud to refer, just like the cashier did with me.
Personal Not Pushy
You can apply this follow-up technique to any business or personal r
Personal Not Pushy
You can apply this follow-up technique to any business or personal r
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
lationship. Keep the content simple and straight forward. When following up don’t use it to sell again. Sincere thanks for meeting, some information, industry news or an invitation to a business event will do jus
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t fine. Adding photos to the card is a fantastic way to stand out against competitors.
By now you are probably saying that, if this is a sales technique that can drastically improve my bottom line, then why are
By now you are probably saying that, if this is a sales technique that can drastically improve my bottom line, then why are
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ore people not using it? Well there are some using it and profiting with it. Others don’t want to appear pushy, many forget or don’t make it a habit, some make false assumptions about its effectiveness and many
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rely on other less effective methods to stay in contact( Ex: face to face visits, phone calls and e-mail).
Using this technique to re-connect with anyone on an ongoing basis will help people stop and say that th
Using this technique to re-connect with anyone on an ongoing basis will help people stop and say that th
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s guy/gal is very professional, not pushy and has a product or service that will contribute to their success. You have now become a welcome break in their busy day. You have created the beginning of a loyal clien
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t customer relationship.
With Trust and Loyalty, Comes Benefits.
They are more likely to refer you to their customers and associates.
They will be more forgiving when things go wrong.
They will help you impro
With Trust and Loyalty, Comes Benefits.
They are more likely to refer you to their customers and associates.
They will be more forgiving when things go wrong.
They will help you impro
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e you business by giving you quality feedback.
They will be a source of greater income not only now but in the future.
You will be remembered and appreciated. The uncomfortable feeling of constant self promotio
They will be a source of greater income not only now but in the future.
You will be remembered and appreciated. The uncomfortable feeling of constant self promotio
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n and repetitive product/service promotion will be history. By implementing this follow-up technique, you will have begun the process of creating a more meaningful and prosperous business or personal relationship
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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