Useful Advices - Business

Why not use video before your next sales presentation?

There are several ways to imp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lement a video self-check. Yes, you can shoot a video of yourself and then watch any obviou

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s mistakes you are making. But there is a glaring problem with this approach. Namely, the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

istakes you catch will only be gaffes that are obvious to you. We call these the “Er

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rors Apparent”.

But what about the other slip-ups you make? Well, you are going to miss th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ose glitches. And that’s an image-killer.

By the way, that’s your image we’re talki

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g about.

It’s like proofing an English paper or a sales letter. No matter how many times y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou pour over the document with a spellchecker or a dictionary, certain nuances of punctuatio

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n and form escape you time and again. Yet your friend can review your paper and in a couple

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of seconds uncover typos or misspelled words. You missed them because you were incapable of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

seeing them.

You missed them not for lack of effort, but from lack of perspectiv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e.

So what’s this have to do with asking a friend to check your presentation? Well, it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s that same lack of perspective that hobbles our ability to improve ourselves in any type of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

presentation. The most effective presenters know that they can only strengthen their prese

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ntation by finding a way to gauge the audience reaction. They need feedback.

Of course, th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

audience isn’t there to give you feedback. The audience is there for their own purposes.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

They’ve come to listen to you deliver a sermon or make a sales pitch or give a speech. The

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

audience is constantly judging you—but not in order to give you feedback.

But you need some

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hing more. You need a friend to tell you what you are doing wrong.

And of course, you’ll h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ave to tell that friend what to look for….but that’s the subject of another article (or two)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Preparing an identity statement to ensure that your potential clients know just who you are and what you do and why they should care. Your identity statement should be memorable, have purpose, identify your qualities, explain who it is you serve and answer the question – Who Cares? When you have all of these factors, your potential client will be intrigued enough to ask more questions.

The first attempts to understand the management and structure of organisations developed in the early part of the 20th Century and by 1950 three principal schools of thought existed.

If you offer both products and services, do you need to have separate marketing plans for each one? This is a very valid question, and one that could have several answers. Here's how you can determine what is right for you.

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Useful Advices - Use Video Plus One Friend to Check Yourself Before Your Next Presentation

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