Useful Advices - Business

Let's chat briefly chat about a key ingredient in the sales game. You see, most people

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

know how to introduce a product and passionately list the benefits to sway a customer

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

's position about a product to bring them to the point of sale.

However, what's usua

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lly missing is the ability to finalize the sale. In all reality, it shouldn't be that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hard. But what really keeps you from making the sale?

Well, sometimes it's guilt. May

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

be you feel like you are cheating someone out of their money by wanting them to pay fo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r your product (this can happen even if you REALLY believe in what you are selling).

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

This is called the zero-sum theory. It makes you feel guilty because you are taking mo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ney for the provision of information. But why should you feel guilty? You are GIVING s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

omething of value to someone who is seeking the information and who is willing to pay

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oney to get it.

What is missing in this case is the belief that your product actually

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

BRINGS VALUE to someone. It should, and most likely it DOES.

So what is missing? You

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

need to think about this as a WIN-WIN situation instead of a zero-sum. Your customers

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

are winning because your information will bring value to their marketing venture and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

YOU are obviously winning because you are being monetarily compensated.

Here's an exa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mple...

If you want to build your list by using a couple of simple techniques I piece

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

together to create an unstoppable viral effect (I ACTUALLY use this), then pick up yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur copy of the 'Viral Tactic' now:

http://www.viraltactic.com/main.htm

It's simple

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

really...I don't feel GUILTY about asking for your money because I will be PROVIDING y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou long-term value! See?

No big deal. Now you just need to figure out the right price

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - The Correct Sales Mindset

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