Useful Advices - Business

In business, how and what you write defines who you are and sets up a first impression of what you’re about. And that is true whether you are crafting a four-line email message to your employees or you are communicating with clients, prospective clients, suppli

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ers and the media.

What’s more, today’s technological environment means that the written word has a greater impact than ever before.

So how do you make sure you communicate effectively and – more to the point – how can you make sure people stop to read what you’ve g

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ot to say?

Easy! Just apply the following tried-and-proven copywriting techniques to everything you write...

1. Have something to write about.
Sounds obvious. But you'd be surprised how many business memos and the like I've come across that don't really

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

say anything. Stop and think before you begin to write. Brainstorm a little. Then jot down the main points you want to make. You can't write clearly if you're not clear in your mind about what you want to write about. Keep rambling strictly to open fields.

2. Spe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ak up!
Writing is based on speech. So write your words as if you were speaking them. Better still, imagine you're talking to someone you know. That's not to say you should wax lyrical about your new car or your recent trip to Europe. Remember, you are always

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a company representative of some sort. Focus on writing sincerely and openly, and with an upbeat tone. Finish by reading it aloud. That way, your copy should be compelling, involving and flow fluently. If you stumble over parts, re-write those bits.

3. Be a somebo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dy, not a nobody.
You want to grab your reader's attention, not put them to sleep, right? Use your personality. “But I haven't got one!” Then invent one. Aim to sound fresh, lively, bold, fun... Just don't hide behind formal, stuffy third-person language. And

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

avoid Dickensian or Joycean language terms – such as ‘herewith' and ‘amongst' – like the plague. This is the 21st century, you know!

4. Respect your audience.
Your readers are probably short on time, and have 1,001 things to do besides reading your prose

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. So cut to the chase. Use the first sentence or two to tell them why they should read further. In addition, bear in mind that writing for your customers requires a different approach than writing for employees, co-workers or bosses.

5. Break the rules.
I

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n business, time is valued dearly. And time is money. So ditch that 10-page statement and write tight. Copywriters tend to be brisk writers. We've got to be – if we want to hold our reader's interest. Use short words, short sentences, and short paragraphs. Varying the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lengths makes for easier reading, and will avoid boring your reader. Generally, it's best to stick to one main idea per sentence. Don't be afraid to break the rules, either. Fragments are fine. They're snappy when used correctly.

6. Keep it simple.
It wo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rked for McDonald's, and it's still relevant today: Keep It Simple, Stupid. That means no clever writing, no metaphors, no foreign words, no distractions, and certainly no fibs. Write factually and to the point, using everyday language whenever possible. By ditching j

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

argon, legalistic and fancy words, you'll avoid alienating or bewildering your reader. If you must use technical terms, be sure to explain what they mean.

7. Ready? Steady? Action!
Choose the active voice, not the passive. For example, change “I'll do it

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

” to “it will be done by myself”. Add benefits for added impact. “You profit from our years of experience.” This approach will keep your target audience emotionally involved, creating desire for your product, service or other offering.

8. Get double-checking.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Good business writing is accurate, precise, specific and reliable. Don't pore over the details. Just get them right! Editing is all about refining your work to ensure your message is clear. Check for inconsistencies, repetition, and ambiguity. Watch out for punc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uation, spelling and grammatical errors, too. As well as confusing your reader, they can kill a sale or destroy your message. Re-write and fix up any problem areas. Don't trust yourself to edit properly? Hire a freelance editor or proofreader. It's a surprisingly cost

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

- effective solution.

9. Seek feedback.
Show your final draft to someone you trust. You can learn a lot from how they react. Besides, there is always room for improvement. Too afraid to reveal your prose? Give it the overnight test. You'll be amazed at h

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ow different things seem the next day. It will give you space to have a clearer idea of what you should be saying.

10. Be positive.
Instead of, “We don't have the widest experience,” try “We have the right skills to provide the right solutions for you.”

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Negative statements do little other than demean or discourage the reader. Make use of positive statements. And be positive in your writing abilities. You'll soon find you are writing informative, persuasive, order-generating, or sales-clinching copy.

By following the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

above tips you will soon be developing powerful written documents that immediately draw in your readers and keep them hooked until your very last, well-chosen word.

Copyright, 2007 T Dooley, Creative Consultant - PR Guru - Marketing Diva. All rights reserve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article highlights the do's and don'ts of local radio advertising. What you should know before spending money on your next Advertising campaign.

Are there any free cover letter samples to read online? If so, where can I find them?

As I sat at lunch with the young insurance executive, he raised a question. He had an exclusive contract with an insurance company to sell only their products, but his agents wanted to sell a competitive product as well. My friend wanted to know if it would be morally right to do this through another company in which he had a vested interest. I reminded him that he had made a covenant, a promise.

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