Useful Advices - Business

Most industries have regular cycles of slow time. This is often around Christmas/New Year when many people are on holidays. But it could be based on other reasons such as seasonal s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ales peaks and troughs, or end of financial year issues.

Have you ever wondered how can you keep your sales moving during these periods of "slow" demand?

In a minute I'll give you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

some tips on how to keep your revenue flowing when the rest of the world slows down, but first a few important points.

Point #1.
Not everyone is on holidays. This is a simple

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

point but one that is often lost amongst the holiday plans and seasonal priorities. And many of those who do take holidays may have shorter breaks than they used to. So make sure y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou're working with the facts, not just a general assumption that "It's not possible, because everyone's on holiday".

Point #2.
Don't leave it until the last minute. You really

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

need to plan ahead to make sure you've got options. Planning for industry slow periods needs to be done months in advance. Leaving it to the last minute may be OK for some, but mos

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t of us will find the opportunities have gone elsewhere.

Point #3.
These ideas usually work best when you have an existing relationship with a qualified client. So work hard t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

establish the relationship, and get your client to understand that you really can help them. When this is achieved you'll often find your client is willing to consider changing the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ir timing, and maybe even waiting a little, to have you do their project.

Did you notice I just said a "qualified" client?

Here's a few tips to help you qualify your clients:

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Establish real rapport. It's not always easy, but if you can't relate to your client how will you be able to work with them.

Make sure your client:

> Has a need for your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

services.

> Has an interest in what you can do for them.

> Has the motivation to do what is required, including making a decision.

> Has invested some time in you. Th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is can be a good indicator they are willing to work with you.

OK now, to rack up those projects for the slow times consider how you can…

Make it known. Clearly tell your clients t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat you will be available over the holiday period. Don't assume clients will not want to work with you. Many clients will have extra time available to focus on what you can do for t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hem, and to work on making progress with you.

Offer incentives to use your services during this slow period. There's no need to "give away the farm", but be creative about how you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an tailor an offer to suit the occasion and stimulate clients into action. A good example is a recent special offer from Debra Jarvis of Brisbane-based Feng Shui Miracles. Her offer

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of Mini-Miracles prior to Christmas is perfectly timed and matches the holiday/New Year spirit of the occasion. Find out about Mini-Miracles here.

Generate extra leads earlier in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the year. One of my clients is about to have the first New Year period ever with projects on their books to start in January. Typically their industry is seen as "quiet" over the Ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

w Year period. Initially they didn't believe they would be able to secure work to be done over the usual December/January holiday period. But during the year this firm took a differ

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ent approach and generated enough leads, and managed them correctly, to take them through into next year.

Stay in touch. Be proactive and call your clients to: check their progress

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, help them plan ahead, do some research, or ask for referrals. Clients have their own concerns that may keep them from thinking about how you can help. Take the time to communicate

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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After I prepare a resume for someone, the first thing they do is rush out and post it onto the job boards. This is certainly a good idea. However, many of them stop at this step and then wonder why they aren’t getting calls. There are subtleties to job board posting and knowing these will improve your effectiveness rate.

Most Experts agree that networking isn't selling. The question remains are they right? or wrong?

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Useful Advices - Are Your Clients Really on Holidays

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