Useful Advices - Business

Direct Mail Sales Letters still remain a viable means of advertising a product in today's electronic world. The biggest reason for this is that email sales letters can and often are shunted off easily with

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the development of simple spam blocker utilities that almost everyone activates to get rid off unwanted email. To be able to deliver your mailed sales letters effectively, here are 10 tips to help you:

Pro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er Introduction and Post Script - people will often only check two parts of a letter initially before either deciding to read it, or to throw it in the trash bin: the opening statement and the post script.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eep both catchy without sounding like a "positive scripting" addicted sales man. Both should encompass the general message of the entire letter, letting your potential customer know immediately what you're

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

here to talk about.

Pay Attention to Layouting - the layout of a letter is the order in which the paragraphs are structured. Be sure to keep everything detailed and organized, because a poorly structured l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

etter will confuse a reader. Confusion will lead to a headache, which will result in your letter heading for the trash bin.

Keep it Short and Simple - a one page letter is best for direct sales. Nobody lik

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s advertisments at all, and that's a fact. The longer they are, the more boring and time wasting they are as far as readers are concerned. People whose interest is caught will at least still take time out t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

read what you have to say IF they see that it won't take up too much of their precious time.

Avoid Jargon - whether it's using fancy language or "business terms" to make your letter sound more "profession

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l", using jargon is asking for a kick in the pants. All you achieve by using jargon is to come across sounding (or reading) like a con man who's out to impress people with how "smart" he is and how "perfect

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

" his product is.

Always Go For the Bottom Line - don't beat around the bush. Whatever point you're trying to make, just say it plain and simple. Trying to dance around a topic gets people irritated and co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fused, and we all know where that's going to lead.

Emphasize Benefits - remember that it's all about what your product or service can do for a customer. If you emphasize pointless details like dozens of ne

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

features, high tech materials, and endless hours of research that went into the creation of a product, this is what will most likely pass through your reader's mind: I've heard it before. Next...

Communic

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

te Properly - for most people, just keep your tone light and conversational. This may be subject to change though depending on the nature of your reader and the type of product you're offering. Tailor the t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

one and approach of your letter to suit the type of people it's intended for. Ignoring some of the rules above can be done IF your clients are, for example, high income business men who will be more familia

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and comfortable with corporate jargon.

Push for a Lead as Opposed to a Sale - don't push for a sale. The purpose of a business letter is to pique a potential client's interest just enough that they will e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ther keep you in mind for future reference or even contact you outright to make additional inquiries. You can worry about the sale if and when they get back to you.

Offer Guarantees and Special Deals - as

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ong as it's within your power, try to offer special deals and discounts for your prospective clients. Remember, too, that a lot of people are already jaded by "bait and switch" tactics, so keep your present

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ation of deals clean, honest, and present them simple and factual.

Let Them Know how to Get in Touch with You - Include detailed contact information and use prepaid reply postage mail on your letters. Some

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

salesmen in the past favored the "mysterious" and "hard to get" approach in the mistaken and idiotic belief that customers would become curious if contact info was left vague. They would then go out of thei

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

way to track down these salesmen and their "superior" products. Get real guys, people are smarter than that. Vagueness does not lead to curiosity, it leads to you and your product getting labeled as a scam

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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