Useful Advices - Business

The AIDA formula is as old as dirt. It was taught when I was in school over a decade ago. And it's still being taught for good reason - it works! When you apply it t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o your cover letter, it has the power to transform a regular cover letter into an attention-grabbing "Killer Cover Letter" that'll make your phone ring off the hook.

A

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

DA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process marketers want to take their prospect through in order to make a sal

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

.

In this case, the prospect is the hiring manager and you're selling yourself in the sense that you want the hiring manager to contact you for an interview. So I'm g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

oing to show you how to grab the hiring manager's attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

for an interview).

By the way, I've tested this killer "System" so I know it works. Ready to get started? Then let's go.

Attention

The first thing you need to d

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is grab the reader's attention. You must get the reader's attention before he or she can become interested and desirous of your offer to come in for an interview. We

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

're all busy and we all have several things going on in our lives. So how do you cut through the clutter and grab the reader's attention?

There are several ways actua

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ly. One way is to create an attention-grabbing opening sentence or headline as copywriters call it. Think of it like the headlines in newspapers and magazines. You c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oose which articles to read by quickly glancing at the headlines, don't you?

So why not put an attention-grabbing headline on your cover letter? Most cover letters do

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

't have an attention-grabbing opening sentence so the mere fact that your cover letter even has a headline separates you from the pack and draws attention to your messa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ge, wouldn't you agree?

Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o you get Joe's attention? You could start jumping up and down and yelling, "Hey! Over Here!" That might work.

A better way would be to yell "Hey Joe! Over Here!"

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

That'd be more likely to catch Joe's attention, wouldn't it? Because he hears his name. Personalization increases response dramatically.

Now let's take that thought

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and apply it to your headline. Adding personalization to your headline is a great idea. Use the recipient's name right there in the headline. It makes the message mo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e personal and increases the chance the message is read.

Let's take that one step further. Say you're looking for a job as a nurse and you know the hiring manger's na

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e is Susan. Susan is understaffed and looking for nurses. So give Susan an attention-grabbing headline to open your cover letter.

How about this, "Susan, Finally! A

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Nurse Who Can Do More Than Take A Temperature! But don't stop there. Make it big and bold. Remember, it's a headline. Make sure Susan notices the headline. Grab S

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

san's attention.

How could Susan possibly not notice that headline strategically placed at the top of your cover letter? And you can take that simple concept and appl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

it to a cover letter to any hiring manager for any job.

So work on an attention-grabbing opening sentence and in Part II we'll talk about interest, desire, and action

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - How to Transform a Boring Note Into A Killer Cover Letter - Part I

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