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Useful Advices - Story Telling As a Business Tool
Long long ago, it was the time when time itself stood still
That was the time this story of story telling began
When everyone listened to th
That was the time this story of story telling began
When everyone listened to th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e story and people learned
And that was the time people were also very happy
Because they were listening to a story.
Stories have been the
And that was the time people were also very happy
Because they were listening to a story.
Stories have been the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
purveyor of knowledge from time immemorial. Much before the advent of writing and publishing story telling was used as a means of communicating essentia
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
l knowledge and preserve it for the future generations.
Our ancient elders were wise men who understood that for knowledge to be kept alive, absorbed an
Our ancient elders were wise men who understood that for knowledge to be kept alive, absorbed an
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
passed on from generation to generation they needed an interesting methodology. That became the art of story telling. The historical facts were woven
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
into interesting fiction which held the attention and curiosity of man and made them pass it on to their next generation.
Every culture has its rich fab
Every culture has its rich fab
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
es woven with the moral fabric necessary for the evolution of a civil society.
With the development of writing skills, from stone and clay tablets to th
With the development of writing skills, from stone and clay tablets to th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e modern printing technology and now the digital publishing stories never lost their power in communicating and has remained one of the best sources for
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
transfer of knowledge effectively.
Now leadership is all about using story telling to craft their success . Take any successful business or political l
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
eader and you would find that they are master story tellers. "The essence of American presidential leadership, and the secret of presidential success, i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
storytelling."—Evan Cornog in ‘The Power and the Story: How the Crafted Presidential Narrative Has Determined Political Success from George Washington
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o George W. Bush’; A powerful statement indeed about story telling.
So how can we ordinary mortals use story telling to our advantage and success?
Sta
Sta
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rt everything you do whether you are writing or speaking with a short story, a personal anecdote or an interesting event.
Instead of reeling out impress
Instead of reeling out impress
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ve statistics tell a story with a human touch to emphasize the same point. It is more interesting why someone bought your products than the number of pe
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ople who bought it.
Read plenty of interesting stories and episodes for all occasions and weave them in appropriate places instead of long drawn narrati
Read plenty of interesting stories and episodes for all occasions and weave them in appropriate places instead of long drawn narrati
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
es to convey your message.
Put emotion behind the story to make it more appealing.
Make the story telling a lot of fun. This will break the monotony o
Put emotion behind the story to make it more appealing.
Make the story telling a lot of fun. This will break the monotony o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
f dry business presentations.
Use the story to create a grand vision about your business, a larger than life image about your brand and as motivational
Use the story to create a grand vision about your business, a larger than life image about your brand and as motivational
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ool.
Use story telling to show you are person in the flesh and blood with the same weaknesses similar dispositions as the audience to get close to their
Use story telling to show you are person in the flesh and blood with the same weaknesses similar dispositions as the audience to get close to their
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
hearts.
Use your creativity in story telling to shape up opinions and decisions which you want. The better story teller wins. So plan your story. Po
Use your creativity in story telling to shape up opinions and decisions which you want. The better story teller wins. So plan your story. Po
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ish it up. Don’t miss a chance to tell the story. "You are the storyteller of your own life, and you can create your own legend or not."—Isabel Allende
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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