Useful Advices - Business

I had been working on a logo idea for several weeks before I finally realized that it would take from several months to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

never before I came up with something that would work for me. Scanning the Internet for sites that resembled Logos 'R Us

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I found one that had a portfolio that I liked. I contracted for 10 logo ideas figuring that there would be at least one

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that would suit me.

Presto, just like the site said, I had ten ideas in my e-mail box four days later. Gathering input

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

from others, the field was narrowed to one by me. I needed an expert opinion to reassure me, however. I had veteran adve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tising executive Bill Wheeler take a look at all ten with no other instructions than which one do you like?

To my relie

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f, he liked the same one I did. Unlike me, as an experienced professional he had no problem rattling off the reasons why

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it would be a good choice.

Choice is what this article is about. Sometimes our customers and clients are looking for a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

variety of choices; Baskin Robbins offers 31 flavors for a reason. Other times our customers are looking for an answer,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

recommendation, a professional opinion. Bill told me a story about how his former business partner, also very experienc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d with logos and tag lines, would present his logo ideas to clients. His partner would spend hours on ideas for logos an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d tag lines and over time, with the aid of years of experience, would come up with the best logo and tag line concept to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

present to his client.

After presenting the logo and tag line, a client once asked him, " That certainly is a great des

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ign, but what other ideas did you come up with?" The partner paused then responded, " I have put a great deal of work in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o this design. This is the best. Would you like me to get ideas numbered two through five out of the wastebasket to show

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you?"

The English have specialty tailors they define as bespoke tailors. Bespoke means "made to order". You get a suit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cut just for you. Bill's business partner was a bespoke logo and tag line designer. Offering too many choices is like pu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ting your customer in a candy store, Bill said. Everything looks good to me in a candy store, too.

In your business, ar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e you offering 31 flavors for products and services that should be bespoke?

The next time you want to close the sale, t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y starting your closing statement with: “In my professional opinion . . .”

Customers love conviction and courage.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Be Bold, Branded, and Bespoke - Your Customers Want You to Choose

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