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Useful Advices - Presentation Design – Dealing with the Prohibitor General
As part of the presentation skills training services our company provides, we ask participants to send copies of recent PowerPoint files they have created for our review and editing. Hence, we see literally thousands of slides each year. Very few do an acceptable job of aiding Knowled
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ge Transfer.
In fact, in the 10 years we have been in business, we have seen a slow and steady degradation in the quality of on-screen visuals from all industries. No sector seems to be immune. As PowerPoint has grown to dominate the boardroom, ballroom, and even the classroom, its o
In fact, in the 10 years we have been in business, we have seen a slow and steady degradation in the quality of on-screen visuals from all industries. No sector seems to be immune. As PowerPoint has grown to dominate the boardroom, ballroom, and even the classroom, its o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
verall contribution to the persuasive arts has been continually diminished by its increasing misapplication.
Now before you start thinking that this is just one more rant against another evil product from Microsoft, hear this: Our firm not only believes that PowerPoint is a wonderful
Now before you start thinking that this is just one more rant against another evil product from Microsoft, hear this: Our firm not only believes that PowerPoint is a wonderful
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
iece of software, we claim that, overall, it can serve the purposes of true knowledge transfer better than any other visual presentation tool available. And we don’t blame the poor souls who create most of the incomprehensi we see – most businesspeople are simply issued a laptop and a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
copy of PowerPoint and ordered to go forth and multiply the company’s revenues, with little or no thought to training them how best do so.
The real culprits here are found not in the field, but rather back in the main office, from whence, being at least once removed from the actually a
The real culprits here are found not in the field, but rather back in the main office, from whence, being at least once removed from the actually a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
plication of their misdeeds, THEY can comfortably issue edicts of what one shall and shall not do with the design and construction of presentation slides. If you’ve ever been subject to edicts handed down from the Department of Presentation Regulations, you know what we mean.
So when
So when
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
we see a slew of equally bad slides from different people in the same organization, we’re fairly certain that the company has a slew of workers in a Presentation Regulations Department working feverishly to hamstring any attempt by an employee to make their slides understandable, much l
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ess compelling.
Our first such encounter with THEM was while training a large consumer products company in Pittsburgh, where class participants presented us with slides that for the most part looked like full-page Excel spreadsheets copied and condensed to (barely) fit within the proje
Our first such encounter with THEM was while training a large consumer products company in Pittsburgh, where class participants presented us with slides that for the most part looked like full-page Excel spreadsheets copied and condensed to (barely) fit within the proje
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
table borders. Can you imagine how much fun it is to try to read 8 pt. Arial font that’s been compressed lengthwise by, say, 20 percent?
Halfway into explaining why its best to not go much below 20 pt. type when projecting images at the current maximum resolution of 96 dpi, one stude
Halfway into explaining why its best to not go much below 20 pt. type when projecting images at the current maximum resolution of 96 dpi, one stude
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nt raised her hand to explain that they had to use very small type to get all the information they were expected to deliver in the maximum of 8 slides THEY allowed. In other words, Regulations had ordered a limit to the number of slides – not the number of minutes (a perfectly acceptab
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e limit) one had to present.
When we redo a client’s presentation to conform to the rules of comprehension, we often take 10 slides and turn them into, say, 24 – all for the purpose of being able to deliver the presentation less ambiguously, in less time. With properly designed visual
When we redo a client’s presentation to conform to the rules of comprehension, we often take 10 slides and turn them into, say, 24 – all for the purpose of being able to deliver the presentation less ambiguously, in less time. With properly designed visual
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s, there is usually an inverse relationship between the number of slides and the time it takes to deliver. Know this: keeping your presentations short is almost always a good thing. Few people ever complain that the presenter simply didn’t drone on long enough.
After numerous inquire
After numerous inquire
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s by both letter and phone, we discovered that the 8-slide maximum was part of a larger policy that, among other constraints, limited middle-managers to the number of slides they could present based on their company grade level. So managers in the 50-65 level could deliver 8 slides, 70
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
85’s were allowed 12, 90’s and above could have as many as 20. No mention of the harshness of the penalties for any transgression, but evidently nobody was willing to go head-to-head with the company’s Prohibitor General. Amazingly, a few letters later we learned that the source of mo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
st of these dictates had actually left the company four years prior, but her successor was unwilling to mess with corporate policy.
And that, it seems, is how many of these immensely damaging protocols come from – people long removed from accountability, who together form that great en
And that, it seems, is how many of these immensely damaging protocols come from – people long removed from accountability, who together form that great en
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ity THEY, by whom all things are denied.
Only after we were given the opportunity to present one of the redone presentations to an open-minded senior VP was the policy changed – but not without his using up some of his political capital to make it happen. (He has since left the compan
Only after we were given the opportunity to present one of the redone presentations to an open-minded senior VP was the policy changed – but not without his using up some of his political capital to make it happen. (He has since left the compan
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
y, too.)
Although we also believe that for purposes of branding, or, say, when an executive needs to get similar information on different topics from different direct reports, having consistency in presentation design throughout the company can be a good thing. Our argument is with th
Although we also believe that for purposes of branding, or, say, when an executive needs to get similar information on different topics from different direct reports, having consistency in presentation design throughout the company can be a good thing. Our argument is with th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ose who command consistency over quality – and quality in presentation design is all about one thing: do the slides add to the process of knowledge transfer? For the most part we see slides that work diligently against knowledge transfer because they must first conform to protocols tha
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
only THEY can dream up. And to change policy, you first need to achieve the impossible: finding THEM.
As consultants we often work as agents of change within organizations, and sometimes that means stirring things up here and there. We believe that in large organizations its often m
As consultants we often work as agents of change within organizations, and sometimes that means stirring things up here and there. We believe that in large organizations its often m
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ore productive to ask for forgiveness rather than permission, so we urge participants in our classes to stand up to THEM, and create slides that persuade rather than simply conform. As often as not, THEY never discover the difference until its too late and the culture’s already changed
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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