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Useful Advices - What Annoys Audiences About PowerPoint Presentations?
When you prepare to deliver your next PowerPoint presentation, your audience should be first on your list of considerations. Unfortunately, too many presenters annoy their audiences. An online survey of 688 people who regularly see PowerPoint presentations revealed the following top annoyances (it According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product em and what percentage of the respondents cited that item as one of their top three annoyances): The speaker read the slides to us 62.0% Text so small I couldn't read it 46.9% Slides hard to see because of color choice 42.6% Full sent ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ences instead of bullet points 39.1% Moving/flying text or graphics 24.8% Overly complex diagrams or charts 22.2% The top four annoying mistakes are the same as a similar survey done in 2003, suggesting that presenters are not getting lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. much better at presenting clear information in an appealing manner. The survey also asked for written comments in addition to the ranking and 415 people wrote in with additional ideas. The comments covered a wide range, but most common were three areas: 1. Delivery of PowerPoint Presentations here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe any audience members wrote to comment on how the delivery of the PowerPoint presentation was a big problem. The areas of greatest concern were: a) The use of PowerPoint when another communication method would have been better. Too many times it seems that PowerPoint is the default communication m d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ethod and people have forgotten that a simple memo or one-on-one conversation would be much better. b) The presenter is not familiar with how to deliver the presentation using the equipment. Comments cited the lack of knowledge of many presenters on how to smoothly start a presentation and keep t ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc he flow going during the presentation when using PowerPoint. c) The presenter is not prepared to add to what the slides say. This seems to be caused by the presenter not knowing the topic well enough, or the mistaken use of PowerPoint as a teleprompter where the speech is read to the audience (ec easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi oing the top annoyance in the ranking). 2. Poor Slide Design Even when the presenter is prepared and knowledgeable, poor design of the slides causes confusion among audience members. They focused on these areas as the ones of most concern: a) Poor selection of colors and fonts make the slides h nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ard to see. While a computer has the ability to produce millions of colors and hundreds of fonts, not all of them should be used together. Colors must have enough contrast to be seen and fonts need to be clear and simple in order to be read when projected. If the audience can’t figure out what is and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ being projected, the visuals are of no use. b) Misuse of the Slide Master and Slide Layout leads to inconsistent appearance of slides during the presentation. Audiences are looking for consistency during the presentation in the look and basic layout of the slides. This makes it easier to follow t ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi e presentation. Too often they are guessing as to what the next slide will look like and forced to search on every slide for the relevant ideas. c) Backgrounds should be clean and not distracting. Audiences find backgrounds that contain numerous graphics, symbols and text distract from the inform ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ation that is supposed to be central to the slide. They also commented on how stark black on white slides are too bright and need some simple color and design to make them appealing. 3. Overuse of PowerPoint’s features Each version of PowerPoint seems to contain more and more features designed t dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod o make it easier to add flashy graphics, animation and multimedia to presentations. And too many presenters think that just because the feature is there, they should be using it. Audiences were clear that use of animation to entertain instead of inform or adding multimedia audio or video segments cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin to show off the presenters talents were unnecessary and certainly took away from the message being presented. Millions of Dollars Wasted on Annoying Audiences Each Year The respondents to the survey were also asked how many presentations they see and how prevalent these annoying tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen mistakes were.. Just over half of the respondents (54%) see 100 or more presentations per year, making them well qualified to identify how often these problems occur. And the news from this group of frequent presentation audience members is not good. One third of this group said that more than hal t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel f of the presentations they see suffer from these annoying items and another third of this group said at least one in four presentations have annoying elements. This suggests that a significant percentage of the estimated 30 million PowerPoint presentations done each day fall in to the annoying ca ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust tegory. An annoying presentation wastes the time of the people attending and causes enormous rework as ideas are not clearly communicated. This wasted time adds up to tens of millions of dollars each year. And this is money that can be saved by creating and delivering better PowerPoint presentatio y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products s. What Can Be Done? Presenters need to focus on three things that will help them communicate more clearly when using PowerPoint: 1. Prepare a simple slide design with contrasting colors and clear fonts. Use a similar layout for each slide so that the presentation is consistent . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de in appearance for the audience. 2. Simplify the content of your slides. Use less text, more graphics and try to do less on each slide. Keep the slides focused and the audience will be able to follow your message much better. 3. Prepare yourself for the presentation. Learn how to use the equipme elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip nt and know your subject well enough that you presentation becomes a conversation with the audience instead of reciting a speech. If you keep the audience as the central focus of your presentation, with a goal to clearly communicate with them, you can greatly improve your PowerPoint presentations tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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